The practical development and deployment of bots has accelerated in the last year within healthcare. bots are playing a role in the improvement of consumer-member-patient interactions with providers as well as health plans by enhancing customer service support, supporting wellness programs for patients with chronic conditions, and an array of other applications. Additionally, bots make […]
Susan Kight
Susan Kight is a lead business consultant with digital experience spanning healthcare, finance, and education industries. With a core grounding in marketing, product management, and analytics, Susan is able to assist clients at the intersection of where digital, strategy and data meet. She is extremely passionate about helping healthcare organizations improve patient outcomes through the delivery of successfully executed innovative digital strategies. Susan helps clients to build best-in-class, engaging digital experiences that achieve business goals and lead to high ROI.
Blogs from this Author
Using Healthcare Personalization to Delight, Engage & Empower
Consumers (including members and patients) recognize personalization gives them more enjoyable and relevant experiences online that help them accomplish their goals. Health plans and providers are now adopting personalization to create positive end-to-end consumer experiences on their sites, which in turn may increase engagement, improve loyalty, lower cost of service, and improve patient outcomes. For […]