Renee Girard

by Renee Girard Didn’t get a chance to go to WordCamp MKE 2014? Check out our key takeaways below.

2013 proved to be the year of where keyword data died, the knowledge graph exploded, and link building became a bad word. With major algorithm updates like Penguin and Panda rolling out constantly and brand new algorithms like Hummingbird in full force, digital marketing has truly changed forever. Here’s a look into what you can […]

By now, you’ve probably started seeing people’s faces show up in Google’s search engine result pages and understand that these rich snippets are a product of Google Authorship. Though there are many different ways to claim your Authorship, we’ve found that the three methods detailed below are the fastest and most effective.

Just when we starting to feel confident about the future of search, Google turns up the heat with Hummingbird, a brand new search algorithm affecting about 90% of all search queries, which once again, changes the way data is presented. Now, before I get into the key takeaways on how to improve your chances of […]

  With all the recent Google Shopping buzz circulating the web, you may have heard the terms paid inclusion or pay-to-play and wondered, ‘what does this mean for e-commerce?’ In this blog post, I’ll explain the basics of the Google Shopping policy transitions and what it means for shoppers and search marketers.

With Google’s introduction of its spam-fighting algorithm, Google Penguin, many websites have suffered from both short and long-term positional drops in search result pages and hence traffic. As Rand Fishkin states on his edition of Whiteboard+, Google Penguin is focused on punishing devalued links from manipulative link profiles, rather than trying to improve the quality of […]