Perficient Author

When it comes to managing software development projects, many are familiar with the sequential Waterfall and iterative Agile methodologies. Development teams are often asked to choose one approach over other, as if they are mutually exclusive. But if you consider the two approaches on a continuum, with Waterfall being more fixed and rigid while Agile […]

Hollywood has left an indelible mark on our society – and on content marketers, too. After all, it’s where some of the most distinctive and memorable content strategies are born. In my recent article, “Brand Storytelling Lessons You Can Steal from Hollywood,” I look at three unique tactics for generating interest in your product and […]

Anyone in digital marketing has heard about SEO, or Search Engine Optimization. If you’re new to SEO, chances are you’ve been told the goal of SEO is to figure out how to achieve an optimal ranking on Google for a specific keyword. Why is this important? For one, typing keywords into search engines, like Google, […]

You can’t change who you are but you can change your behavior. And sometimes, through consistency of habit, changes in how you act can truly alter who you become. It’s no secret, as a culture we’re up against it when it comes to healthcare. People are living longer and the big time baby boom is […]

I came by copywriting by way of creative writing. And even worse—via poetry. In my interview for the copywriter position, I explained to my future boss that having a Master’s degree in poetry made me uniquely qualified to be a digital marketing copywriter because, after all, weren’t both genres focused on the economical use of […]

Enlighten was acquired by Perficient Digital in December 2015 Demand-Side Platforms (DSPs) are changing the way that digital media buyers plan, track and price based on online ad inventory with display impressions aggregated across multiple ad exchanges. Most benefits accrue to medium to large advertisers who invest in “targeted reach” media as part of a […]

I recently had the chance to get my feet wet with responsive web design for one of our clients. Yes, it’s the flavor of the week in terms of design and development trends, but we didn’t choose it just to be trendy. We chose responsive web design as the solution because it was a good […]

The number of devices, platforms, and browsers that support web content are growing daily. This presents challenges for both engineers and designers when trying to create a usable website. One approach for accommodating these challenges is responsive web design: that is, a fluid design that adapts to any device, regardless of screen size. The main […]

We’ve been running Google Apps for Business, including Gmail for Business, for about a year now. Some people took to running Gmail for their email right away, whereas others continued to use Outlook (and still do). Personally, I love Gmail and use it for both my personal and business email. But there are plenty of […]

Written by Anthony Piwarun With the holidays quickly approaching, it’s easy for some marketers to get caught up in the Christmas spirit and put programs on auto-pilot until the end of the year. With the exception of taking time to decorate the Christmas tree and exchange white elephant gifts, we’re working harder than ever to increase […]

Enlighten was acquired by Perficient Digital in December 2015 Since joining Enlighten (now Perficient Digital) nearly a year ago, one of the things that has struck me is the different perceptions of account directors in a traditional agency compared to a digital agency. Account directors, or account executives as they were once called, were literally […]

Enlighten was acquired by Perficient Digital in December 2015 Web analytics products have become ubiquitous to the digital world, but often confusing when trying to understand their strengths and weaknesses. Unless you have the time and money to experiment with each, some of those strengths and weaknesses will not present themselves through educational material, and […]