Perficient Author

Written by Anthony Piwarun A recent study by Conductor showed that a brand’s search rankings have a significant effect on consumer trust, brand recognition, and purchase decisions. The study highlights the ever-growing importance of ensuring that your website is visible above the fold, in those coveted top four organic listings. The results show a clear advantage […]

Enlighten was acquired by Perficient Digital in December 2015 The Case of the Mysterious Consumer Packaged Goods Site Redesign Recently, I had the privilege of being part of a team of fellow Enlighten-ers (now Perficient Digital) who presented at IUE2012 (Internet User Experience Conference) in Ann Arbor. IUE2012 brought together top industry speakers, practitioners, and […]

By: David Hess, Senior Business Development Manager I have witnessed with increasing alarm the ease with which my wife is able to use her iPad to shop while sitting on our couch…in her pajamas…sipping a cup of coffee. What I affectionately refer to as “couch commerce” is simply one more example of how mobile is […]

Programmers, designers, brand marketers and product managers have very different professional concerns, but there is a common denominator among them: an interest in well-executed websites. One of the best ways to track these down is through rolling submission website awards. You may have come across some of these daily and weekly affirmations of site design […]

Part Two: Content Matters “They’re dumbing me down!” – A recent comment by a 17 year-old friend lamenting the emptiness of her current educational experience. Is our current diet of frequently random, fragmented, contextually divergent information and opinion making us dumber? Feels that way sometimes. Cocooned as we are in an innervating wrapper of digital […]

Part One: The Sun Always Rises In the East The sun always rises in the east. Okay. Porpoises are pretty damn smart. Sure. People don’t read online. Damn.   I write for a living (among other things), so this last dictum just plain sends me over the edge. And I’ve been encountering it recently from […]

Earlier this month I presented “Resizing User Experience” at Midwest UX down in Columbus, OH. No, I didn’t talk about how to fit a website on a wristwatch—I addressed a persistent challenge faced by those who work at a design agency: how to adjust process and scale your efforts appropriately when the scope of projects […]

Enlighten was acquired by Perficient Digital in December 2015 Enlighten’s Executive Art Director Mike Gatto and Software Engineer Voratima Orawannukul are the two minds behind the award-winning Hunter Douglas iPad application, “The Art of Window Dressing.” Here, they share their process of creating the app, from initial planning challenges to finally getting into the Apple […]

Digital media buyers spend an inordinate amount of time online. Just as a plant manager takes a daily jaunt around his factory, so too do those whose products are sidekicks and leaderboards and whose plants are the sites on which these ads appear. Sometimes we like what we see, and even come away with inspiration […]

There’s been a bit of excitement around the recently-announced Leap Motion device. The Leap allows for an inexpensive, accurate computer interface using gestures in mid-air. It immediately makes one think of Tom Cruise in Minority Report, or Tony Stark’s computer in The Avengers. A wave of the hand and images are shuffled around on the […]

I took a class in mindfulness meditation last Fall. I have always been very curious about both the practice and reported benefits of meditation: increased brain function, spiritual centeredness, greater capacity to go with the flow, despite life’s trials and tribulations. I had been drawn to the idea of it for many years, knowing deep […]

One of the things I love about my HTC EVO (a droid enabled smartphone for those not in the know) is that I have several apps I can use at any time to help me look up information. This is a nice trick at parties because it makes me appear smarter than I really am. […]