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As we enter an age where change happens at an exponentially faster pace than each day before, it is ironically interesting to remember the wise words spoken long ago by Abraham Lincoln, “the best thing about the future is that it comes one day at a time”. Maintaining the Lincoln type of perspective these days […]

Written by Janita Gaulzetti It’s a good time to be a B2B business (or is that 2 B a B2B?) – or a partner company that delivers solutions for them. Conservative estimates from analysts at Forrester Research project B2B e-commerce transactions to reach $560 billion dollars in 2013. Great news, but it also means that B2B […]

It Takes A Crowd Ever wish you could bring an idea to life? Have you dreamed of having your own small business? Is a philanthropic spirit bubbling up inside of you? If you answered “yes” to any of these questions, you may be interested in instituting a crowdfunding campaign. What is “Crowdfunding”? Simply put, it […]

Written by Luke Cerny When managing PPC campaigns, it’s easy to get caught up in optimizing things like keywords, bids, and ad copy while altogether forgetting about the multitude of easy targeting options we have to take advantage of. Obviously, these recommendations must be made with the client’s goals and objectives in mind, but something I’ve […]

In continuation of yesterday’s post, here is Part II of “Develop/Design – A Discussion”. Where does the designer’s job end, and where does the developer’s job begin? At many companies, designers are given the responsibilities of handling all HTML & CSS work, then hand the work off to developers to complete the back end. Here […]

Recently, four representatives of the Perficient Digital development and design teams got together to discuss the relationship that exists between the development and designing portions of work that is produced here at Perficient Digital. Participants in the discussion included designers Andrew Hainen and Mike McGowan, as well as developers Mike Behnke and Karen Ford. The discussion […]

According to comScore, over 300MM impressions are now available per month in mobile advertising on the leading inventory-rich mobile media partners such as Google, Millennial Media, Mobile Theory, 24/7 Read Media, Mojiva and Jumptap. With the gradual increase of the average time spent per day on mobile devices set to increase by 52%, it’s no […]

I’m sure you’ve been in the situation wherein the results of a subject line test were very close. You may have made the decision to go with the subject line that had the slight edge in the test. Would your decision have yielded the greatest outcome? Here’s a real life example of a recent email […]

Last Saturday (November 17, 2012) I attended 1DevDay, a developers conference in Detroit, MI. It was a multi-track conference, with up to 9 sessions going on during any given time. With so many sessions, it was hard to select which talks to attend. Only once did I feel like I made an incorrect choice. The […]

Last Thursday, I had the privilege of speaking at Ad Tech New York –despite the nor’easter pummeling the city, the attendees bundled up and rallied for a great event. I participated in a session titled, “Effective Targeting: New Ways to Find and Reach the Perfect Consumer.” On the panel with me were Dimitri Maex from […]

Written by Jenny Hagemann Clients and development partners both fear it – the dreaded trio of Scope Creep, Change Requests and Project Delays. The goal of every project is to be on time and within budget – yet we hear from so many prospective clients that previous experience with developers has left them with little trust […]

The test period for Facebook Offers came to a close, and Facebook announced that Pages (with more than 400 Likes) can now seed discounts and promotions to their fans for a minimal fee. While Facebook Offers are no longer free for brand pages, there are a few new features for brands to utilize, including use […]