Perficient Author

Written by Brad Martell For this brief I’m going to focus on PIM and will write at a later date about eCommerce Platform’s, CDN’s and DAM’s. My original title for this post was going to be, “PIM, the ‘irrigation channel’ that sustains your multi-channel crops.” (Please forgive the Midwestern boys farming analogies): I wanted to reflect […]

Written by Nikhil Deshmukh I have a CMS but… There is a notion that a content management system will act like a silver bullet and will solve all of your content problems. While this can be true after initially starting to use your CMS, sometime down the line there will inevitably be a need for […]

Social TV is becoming the new norm of experiencing your favorite television shows. If you’ve noticed all those Tweets pop up on the screen during your favorite programs, you’re already well aware of the growing trend of what is now known as “Social TV.” During my first stint at South by Southwest (SXSW), many of […]

by Luke Cerny I’ve learned over my years as a musician that connecting with your audience is much more important than being technically “good”. This was one of those hard lessons learned only by going to countless open mics, where I would spend hours and hours perfecting difficult guitar pieces only to have them fall […]

by Jay Ratkowski For any search agency, a new reality of the job includes cleaning up messes created by others.  At Perficient, we’ve had several clients hit with manual actions from Google, largely due to poor link building tactics by previous agencies.  Anyone who has been through this kind of cleanup process before can appreciate […]

by Karen Van Ert A little background on me…. I’ve spent the majority of my career managing large internal marketing, UX/UI and content teams, and the companies I’ve worked for fully supported me building internal teams over outsourcing – in fact they pushed for it. At my last gig, I started with six very bright, […]

Written by Zach Dumke Well, since this is my first blog post I don’t really know how to start this.  Hi, my name is Zach Dumke and I am the SEM Intern here.  I am a senior at the University of Wisconsin-Milwaukee.  It was a dream come true when I found out I received this […]

As a connoisseur since childhood of pretty much anything with the phrases “Making-of” or “Behind the Scenes” in the title, I find a well-structured Kickstarter campaign to be essentially irresistible. The appeal for me lies not just in the act of helping something I want to see exist become a reality, but also in the […]

Written by Jay Ratkowski Easily the most common rhetoric I hear in the PPC world is that display advertising doesn’t work.  Not that it’s overpriced, or there is too much suspicious activity – but that it flat out does not work. Surprise! Those working in an agency setting disagree.  To be honest, I am a big […]

Written by Karen Van Ert When given focus, email has the opportunity to bring in 20% of your on-line revenue with an extremely efficient ROI.  Plus, if you’re spending time on Paid and Organic search, and not focusing on email, you’re leaving a lot of return visitor revenue on the table. Yes, there’s effort needed from […]

Written by Rachel Howe Back in October, Google announced a fantastic update to Google +: Vanity URLs. This now allows the ability for users to create custom URLs that are easier to remember (like google.com/+ZeonSolutions). In order to claim your vanity URL, you must meet the following criteria: Have a profile photo At least 10 followers […]

In late October, a co-worker, Matt Mager, and I flew out to the City by the Bay, San Francisco, to attend HTML5DevConf. While I have been to other conferences before, most of the ones I’ve attended have been put on by the jQuery Foundation or associated groups. I was excited to step outside the jQuery world […]