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Whether you’re creating content for webpages or blog posts, it’s important to follow basic on-page SEO best practices. If you can get the fundamentals right from the beginning, you can prevent greater headaches later on. Not to mention, you’ll ensure that your killer content finds the audience it deserves. Here’s how to get started. 1. Optimize […]

Salesforce Marketing Cloud is a platform with a lot to offer. In fact, it has solutions to help you create and deliver personalized customer journeys across all of your marketing channels and devices. It combines data about your customers with their interactions with your content to guide them on a journey – created just for them. 6 […]

Expect me to say you need heart, brains and courage to better understand your customers? While that may be true, that isn’t the moral of this story. Because here’s the simple truth – this isn’t about you or me. This is about your customers. Don’t worry. There’s a lot of residue left from an age […]

Branded communities are a powerful way to increase engagement with employees, partners and customers. And Salesforce Community Cloud is one of the best platforms in the business. But can you customize it for your business? Absolutely. Real-World Example: The Wish List What are you looking for? Recently one of our clients felt they had outgrown […]

Run a brick-and-mortar business? You probably face tough competition to turn search traffic into foot traffic. But the majority of businesses fail to act on one of the most basic elements of local SEO: claiming listings on search engines and business directories. Not only that, but many also fail to maintain accurate NAP (Name, Address and […]

The customer. All this time, that’s the person you’ve kept in mind as you’ve carried out your marketing strategy. But not every customer is at the same place in his/her journey. Some might be reading a post about your company on Facebook. Others could be comparing your products to a competitor or looking for support. […]

Millennials have set new precedents in consumer marketing, placing increased importance on transparency, relevancy and engagement. But do their shopping habits have an effect on how they prefer to engage with B2B marketers? Based on the Millennial study series conducted by IBM, the answer is simple: absolutely. With Millennials influencing more B2B purchasing decisions for their companies than […]

When it comes to interpreting and ranking images, search engines need your help. That’s because Google, Bing and others are unable to actually “see” images. To understand what your images actually depict, they rely on a number of factors to accurately determine that your images, such as product photos, really are what you say they are. Follow […]

You diligently watch for logo misuse. You obsess over capitalization. You fret over color standards. You ensure everyone has the latest document templates, fonts and design elements (and you crack down on the offenders). Why, then, do we often overlook messaging in our quest for standards and consistency? Much like documenting your core content strategy, building […]

Enlighten was acquired by Perficient Digital in December 2015 A month and a half ago, I walked up to the big glass door of Enlights (now Perficient Digital) and as I would continue to do, didn’t realize it was a pull instead of a push. I was a bright-eyed, bushy-tailed intern. I felt ready to […]

Keep. Throw. Donate. If you’ve ever moved, you’re likely familiar with these three words. Moving is a perfect time to clear out clutter and start fresh at your new place. Your favorite pair of hiking boots? Keep. A paper from your first college English course? Throw. That old smoothie machine? Donate. A website redesign project often starts in a similar […]

THIS is the year of mobile. No really. This year it really is. If you’ve had a meeting with Google or attended a digital marketing conference or webinar in the past five years, this will sound as a very familiar phrase. For many digital marketing professionals, this statement has become their version of “The sky is […]