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Mark Traphagen

Mark Traphagen was our Content Strategy Director for Perficient Digital until February of 2019. He has been named one of the most influential content and social media authors in numerous industry listings.

Blogs from this Author

Why We’re Still Crazy After All These Episodes – Here’s Why #100

Our Here’s Why video series is 100 episodes old! Celebrate with us in this “just for fun” episode where we recap some of the funniest, zaniest, and weirdest moments from our first 100 episodes. We’ve also included some never before shared tips from Eric on content marketing. And check out episode 101 (due out 16 […]

The Surprising Reason Why Short vs Long Form Content Is the Wrong Debate

Short form content is best! You can crank out more content more consistently and keep your audience engaged. Long form content is best! You can develop your topics more deeply and build more search authority. Which is the right way to go? Cue the Wizard’s favorite straw man: “Some people go both ways!” Let’s look […]

The Best of Perficient Digital 2016

Time to throw away the old calendars, and time once again to review the most popular content from Perficient Digital Authors in 2016. I’ve grouped the content into several categories; click each one to jump to that section. Thanks for all your reading, sharing, and support this year. We can’t wait for you to see […]

Why Content Length Is Not the Same As Content Quality – Here’s Why #98

Which is better for content marketing: long-form content or short-form content? Many assume that longer content must be better for SEO and is always better quality content, but is that the case? In this episode of Here’s Why, Perficient Digital’s Mark and Eric explain why content length isn’t really the most important consideration for content […]

Why User Experience Matters – Here’s Why #96

You can get bogged down trying to optimize for the hundreds of possible Google search ranking factors, but far better to spend your time on those we know matter. One of those is user experience. User experience is made up of things like page load speed, ease of navigation, related resources and more. In this […]

Why Content Quantity Should Not Be Your Marketing Priority – Here’s Why #94

When it comes to spicy food, more isn’t always better. The same may apply to your content marketing efforts. Find out why you should prioritize content quality over quantity in most cases. Don’t miss a single episode of Here’s Why. Click the subscribe button below to be notified via email each time a new video […]

Why Authority & Content Are Sustainable Competitive Advantage Builders – Here’s Why #93

If you want to gain a sustainable competitive advantage in your marketplace, you’ve got to build authority and back it up with trustworthy yet interesting content. Want to know why? Here’s why! Don’t miss a single episode of Here’s Why. Click the subscribe button below to be notified via email each time a new video […]

Why You Need a Sustainable Competitive Advantage – Here’s Why #92

A competitive advantage is only a real advantage if it’s sustainable over time. In this episode, we’ll explain why you should seek to build marketing strategies for the long run. Watch now to find out… Don’t miss a single episode of Here’s Why with Mark & Eric. Click the subscribe button below to be notified […]

Why Emotion Is Essential to Content Success – Here’s Why #91

Business people don’t hang up their humanity when they go to work, and that includes when they’re reading or viewing content. In this episode of Here’s Why, find out why an emotional element is essential for content marketing success, even in a B2B marketplace. Don’t miss a single episode of Here’s Why. Click the subscribe […]

Why SEO Needs Better Testing – Here’s Why #90

Real scientists know they have to set up tests and experiments with extreme care if they want to get meaningful results. SEO is both an art and a science and for the science part of it, we’re highly dependent on findings from studies and tests. So they deserve the same care that real scientists give their […]

Links As SEO Ranking Factor: Still Powerful After All These Years

Earlier this year, Eric Enge published a link ranking data study that rocked the SEO industry. Confirming the much-publicized statement of Google’s Andrey Lipattsev that backlinks are the most powerful ranking signal (along with content quality) in Google’s algorithm, the study showed a near-perfect correlation between the number of links to a site and its […]

Why Attending a Conference Is a Social Media Tactic – Here’s Why #89

Attending a live conference can be a great way to network and even to build up your social media presence, but you have to do it the right way. This episode will give you some insider tips on how to make your next conference a networking success. Don’t miss a single episode of Here’s Why. Click […]

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