On May 9, 2018, Perficient Digital presented the second edition of its Next10x digital marketing conference in Boston. This year’s theme of “Mastering the Changing Digital Marketing Landscape” was explored by some of the top marketing speakers in the United States. Throughout the day attendees learned not only what they should be doing to be […]
Mark Traphagen
Mark Traphagen was our Content Strategy Director for Perficient Digital until February of 2019. He has been named one of the most influential content and social media authors in numerous industry listings.
Blogs from this Author
Why Buzzsumo Is More Awesome Than You Think – Here’s Why #166
For many marketers, Buzzsumo has become the go-to tool for evaluating how content performs on social media. But few know the full power of the site that goes far beyond measuring social engagement. In this episode of the popular Here’s Why digital marketing video series, Perficient Digital’s Mark Traphagen takes you on a whirlwind tour […]
Why Declining Social Media Reach May Be a Blessing in Disguise – Here’s Why # 162
As social networks continue to throttle the organic reach of business accounts, many business owners have either sunk in despair or wasted time shaking their fists or complaining. In this episode of our popular Here’s Why digital marketing video series, Perficient Digital’s Mark Traphagen explains why he thinks we can’t totally blame the social networks […]
Why Your Facebook Strategy Must Change – Here’s Why #160
Content and social media marketing these days is a war for attention, and marketers have pulled every trick in the book to get it. Now Facebook has called them on it and, whether they realize it or not, done them a huge favor. In this episode of our popular Here’s Why digital marketing video series, […]
Why User Data and Personalization Are Powerful Marketing Partners – Here’s Why #157
Thanks to Foodbot, Eric always gets his soup just the way he likes it. Are your customers and prospects getting marketing messages that they will not only like, but remember, engage with, and act on? In this episode of our popular Here’s Why digital marketing video series, Perficient Digital’s Mark Traphagen explains how more and […]
Why Desktop vs Smartphone Matters for Your Marketing – Here’s Why #156
Mark insists on having different conversations on different devices, and it’s driving Eric nuts! But it’s true that each of your marketing audiences may have their own preferences for viewing your content. In this episode of our popular Here’s Why digital marketing video series, Perficient Digital’s Mark Traphagen shares recent research that shows people prefer […]
The C-Suite Needs Different Content – Here’s Why #154
Mark thinks the right power hat will help him sell his ideas to the big execs. That may or may not be true, but one thing is for certain: when it comes to the C-suite it’s important to deliver your content in the form they most appreciate. In this episode of our Here’s Why digital […]
Why You Should Customize Your Google Analytics Channels – Here’s Why #152
Maybe some day we’ll be able to customize TV shows on the fly to come out the way we want. A customization that we can do today, though, and one more essential to our businesses, is customizing the way our Google Analytics channels capture traffic. In this episode of our popular Here’s Why digital marketing […]
Why Great Content Is Unique Content – Here’s Why #150
Thrill to the intrepid explorer Iowa Jobs as he seeks the true Wise One who can lead him to the ancient treasure! And stay to learn about the treasure of uniqueness for your content development. In this episode of our popular Here’s Why digital marketing video series, Perficient Digital’s Mark Traphagen explains why uniqueness is […]
Why Great Content Aligns Your Brand and Prospects – Here’s Why #149
A fortune teller looks for meaning in the alignment of the planets, but if you’re a content marketer, it’s more important to you that there’s alignment of your content between your business goals and the needs of your prospects. In this episode of our popular Here’s Why digital marketing video series, Perficient Digital’s Mark Traphagen […]
Why Great Content Is Useful Content – Here’s Why #148
You need the right tool for the job, and you also need the right content for each audience. Great content that fits is useful content, supremely useful to your target customers. In this episode of our popular Here’s Why digital marketing video series, Perficient Digital’s Mark Traphagen explains the primary characteristics of highly useful content […]
Why Social Media Marketing Is Really Remarketing – Here’s Why #143
If you’re only using social media to scatter broadcast your brand messages, you’re missing out on the full power of the medium. In this episode of our popular Here’s Why digital marketing video series, Perficient Digital’s Mark Traphagen explains why the most effective social media marketing uses the power of remarketing, and gives some ideas […]