While Google uses many different SERP features (top stories carousels, map packs, job postings, and many more), the traditional organic search result snippet is still the backbone of most Google search results pages. And how your pages are presented in those results can be surprisingly tricky and full of pitfalls. Let’s explore some of the […]
Mats Tolander
Mats Tolander has 20 years of web development experience and he has been involved in search engine optimization for almost as long. Mats oversees Perficient Digital’s SEO programmer team, provides the senior marketing consultants and marketing associates with technical SEO support and training, and keeps up with changes in the search engine optimization landscape.
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Blogs from this Author
The History Behind Google’s Page Experience Signal and Where It May Be Going Next
In May 2021, Google is rolling out the Page Experience ranking signal. It combines the existing mobile-friendly, safe-browsing, https, and intrusive interstitials signals with the new Core Web Vitals (CWV) signal that includes: Largest Contentful Paint. First Input Delay. Cumulative Layout Shift (a form page speed metric). The Page Experience signal is a milestone in […]
Case Study: A Correlation Between Website Traffic and Google Broad Core Algorithm Updates
On March 12, 2019, a Google Broad Core Algorithm Update caused an instant 30% loss in sessions from organic search for an ecommerce website. In response, the site reduced its internal link graph from millions of pages to a couple of thousand by removing noindex filter and facet pages. A sharp recovery began with the […]