While Google uses many different SERP features (top stories carousels, map packs, job postings, and many more), the traditional organic search result snippet is still the backbone of most Google search results pages. And how your pages are presented in those results can be surprisingly tricky and full of pitfalls. Let’s explore some of the […]
Mats Tolander has 20 years of web development experience and he has been involved in search engine optimization for almost as long. Mats oversees Perficient Digital’s SEO programmer team, provides the senior marketing consultants and marketing associates with technical SEO support and training, and keeps up with changes in the search engine optimization landscape.