SERPs will change, AI will be a big part of the changes, and SEO remains relevant. Those were key points made at Google’s Search Central Live in New York City on March 20. “Search is never a solved problem,” according to Liz Reid (quoted at the event). John Mueller pointed out that “15% of all […]
Mats Tolander
Mats Tolander has 30 years of web development experience and he has been involved in search engine optimization for almost as long. Mats is a Sr. SEO Strategist. He specializes in technical SEO issues that affect crawling, rendering, indexing, ranking, and CTR, as well as page speed improvement and Core Web Vitals optimization. He's a technical SEO contributor to the 4th edition of The Art of SEO.
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Blogs from this Author
Optimizing the Presentation of Your Pages in the Traditional SERPs
While Google uses many different SERP features (top stories carousels, map packs, job postings, and many more), the traditional organic search result snippet is still the backbone of most Google search results pages. And how your pages are presented in those results can be surprisingly tricky and full of pitfalls. Let’s explore some of the […]
The History Behind Google’s Page Experience Signal and Where It May Be Going Next
In May 2021, Google is rolling out the Page Experience ranking signal. It combines the existing mobile-friendly, safe-browsing, https, and intrusive interstitials signals with the new Core Web Vitals (CWV) signal that includes: Largest Contentful Paint. First Input Delay. Cumulative Layout Shift (a form page speed metric). The Page Experience signal is a milestone in […]
Case Study: A Correlation Between Website Traffic and Google Broad Core Algorithm Updates
On March 12, 2019, a Google Broad Core Algorithm Update caused an instant 30% loss in sessions from organic search for an ecommerce website. In response, the site reduced its internal link graph from millions of pages to a couple of thousand by removing noindex filter and facet pages. A sharp recovery began with the […]