Mark Polly

CMO.com, which is published by Adobe, provided an infographic on the state of digital marketing by industry. Although they list only five industries, the insights presented are interesting.  I have linked to the infographic on SlideShare.net below.  Here are some interesting tidbits if you don’t have time to look through the infographic right now: Naturally, retailing leads the way […]

With all the tintinnabulation about customer experience and digital transformation, its natural to wonder, “Do we need to create a digital strategy for our business?”  Certainly, we’ve seen a lot of interest in “Digital Strategy” across a broad swath of industries.  But is investing the time and energy in building a digital strategy really worth it for your […]

The term “Headless CMS” has come up in the past year and it has started to generate some buzz in the industry.  “Headless CMS” is basically a concept and not a product or technology. But it has potential to help in our digital transformation efforts by making content delivery and marketing more flexible. Traditionally, content management […]

The term “Headless CMS” has come up in the past year and it has started to generate some buzz in the industry.  “Headless CMS” is basically a concept and not a product or technology. But it has potential to help in our digital transformation efforts by making content delivery and marketing more flexible. Traditionally, content management […]

At Oracle OpenWorld 2015, Mukesh Nakra from Infosys talked about Reinventing HR as part of digital transformation. There are several imperatives driving HR to change: Working with millennial employees and a digital workforce – we can’t support this group with traditional Human Capital Management system Improving employee reach globally with multilingual HR applications Adopting social […]

Kiumarse Zamanian and Kaila Garrison of Oracle Responsys talked at Oracle OpenWorld about the integration of Responsys with Oracle Commerce.  Kaila started by talking about the Rise of Digital Darwinism or what we like to call Digital Leaders vs Digital Prey.  Since 1955 only 12% of the Fortune 500 are still in business. Offline purchases […]

Aaron Lowe and Steve Papa with Oracle’s Marketing Cloud team talked about how marketers can use the Oracle Marketing Cloud to harness known and anonymous customer data to better understand audiences. Audience management is complex and there isn’t a silver bullet available to solve your audience problems.  Steve talked about a 5 step cycle to […]

Here is an interesting stat: 5% to 10% of social users are responsible for 60% to 80% of influence.  Reaching those 5%-10% of people on social networks is paramount.  In this session, we heard from a panel of social media practitioners about this topic. How should companies respond to agitators?  You have to pay attention […]

Ray Wang, Chairman of Constellation Research spoke at Oracle OpenWorld about “Inside The New Post-Sale, On-Demand, Attention Economy”.  Ray wrote a book called Disrupting Digital Business: Create an Authentic Experience in the Peer-to-Peer Economy.  The presentation covered many of the topics in his book. 52% of Fortune 500 firms since 2000 are gone. That is an amazing fact. […]

Oracle talks about WebCenter Portal and BPM as a portfolio to enable digital business. Portal provides the self-service capabilities through multiple channels and is enterprise ready. Oracle said they had a good year this year with the 11g version of portal. For the strategy, Oracle looks at who is the portal developer and what tools […]

Luci Rainey, VP at Comcast, spoke about digital marketing in our new age of consumerism. She started by talking about how even the best consumer companies stumble occasionally. Comcast has used Oracle Responsys for about three years and has a good story about how Responsys helps Comcast deliver to their customers. Comcast is on a journey […]

Alex Hooshmand, VP of Oracle’s Product Management in Oracle Marketing Cloud talked about how Advertising Tech (AdTech) and Marketing Tech (MarTech) are slowly converging to deliver a more consistent experience for customers.  Alex was cofounder of BlueKai, which Oracle acquired in 2014. For many years there have been two customer funnels – pre-sales funnel with awareness, […]