Mark Polly

I attended a panel discussion on the power of content in your marketing efforts.  The panelist agreed that content is really important, but it is becoming clear that lots of content is more important than spectacular content.  Content like white papers or blog posts take a lot of time to put together, so you may […]

We had a panel discussion today on the use of Social Media in Regulated Industries.  We focused on Healthcare and Life Sciences, but the same info applies across the industry landscape.  In regulated industries, social media is especially scary because conversations can be negative, can involve complex subjects and can involve regulatory compliance issues.  For […]

This week I’m at Dreamforce13 put on by Salesforce.com.  Salesforce has been making a strong push into the Portal and Social space in the last several years. Bryan Wade, ExactTarget Vice President of Email Products highlighted the features in the ExactTarget Marketing Cloud. When we talk about customer experience, marketing has been playing an increasingly […]

Over on Symplur.com, Dr. Michael Katz talks about connected health care.  In this blog post, Hashtags in Cancer Care: Embedding Meaning in Digital Health, he proposes a more formal set (“ontology”) of hashtags for cancer information.  While hashtags have traditionally been a means of spontaneously organizing Twitter  tweets, I think Dr. Katz’s idea has a lot […]

Its been several days now since I first saw this blog post on the Harvard Business Review site.  At first I wanted to enter a comment, but I felt my reaction may have been too visceral and I would have said something stupid. I also thought that a small comment would not do my thoughts […]

About one year ago I blogged about what Liferay was planning for it’s next portal version 6.2. At the Liferay Symposium in October, Liferay announced that 6.2 would be available later this year. I missed the symposium this year, but Brian Ruby provided the following info on CMSWire. Liferay has implemented Bootstrap for its theme, […]

According to Christian Ziberg in the iDownloadBlog, Samsung was recently found guilty of violating fair trade rules by hiring a large number of writers and having employees trash-talk their competitors.   It looks like Samsung asked these people to post anonymous comments on various websites talking up Samsung and talking down other phones.     […]

Microsoft recently announced several updates to Windows Azure. You can read about all the details on Scott Guthrie’s blog (ScottGu’s Blog), but there was one item that really caught my attention: Active Directory Application Access Enhancements. This feature (or collection of features) was previewed over the summer and is supposed to be available by the […]

I am enamored with IFTTT (pronounced as IFT).  IFTTT is like that parent or spouse that does things for you.  If you are sitting on the couch, you can call out, “Can you turn the lights off?” and that person will do it for you.  You want a sandwich?  “Honey can you get me sandwich?” […]

Adobe is making a name for itself in the area of digital marketing.  Marketers know that data is necessary to make key decisions and I’m glad to see Adobe providing leadership in this area. When it comes to data about mobile usage, Adobe has published their State of Mobile study on their website, available to […]

IBM has been hard at work updating their Content Template Catalog (CTC) for WebSphere Portal and Web Content Manager.  CTC is a collection of content templates, pages templates, content, site builder and editing tools that greatly improves the usability of IBM’s Web Content Manager. In the video shown here, IBM demonstrates the new features available […]

Content targeting is a hot topic in marketing circles these days.  Actually content targeting has always been a hot topic, but many content management systems didn’t support it or made it too difficult to implement.  IBM WebSphere Portal has long included the concept of content targeting through its personalization engine.  But, in the past, IBM […]