Mark Polly

This past week Sitecore made some announcements regarding their CXM platform.  First up, Sitecore is changing the name of the product from Customer Engagement Platform (CEP) to Sitecore Experience Platform.  I sat through a partner briefing about this and still don’t have a clear picture of why the name change.  But maybe this new name allows […]

Cisco has been a long-time major player in unified communications in the workplace.  Several years ago Cisco started making noise in the social collaboration marketplace.  Cisco had the bright idea to marry their strong telecommunications and conferencing capabilities with enterprise social networking and introduced Cisco Quad.  Quad promised to bring web conferencing, instant messaging, telephony, activity […]

IBM announced that it is once again the market share leader in Enterprise Social Software according to IDC.  This marks the fifth year in a row that IBM has maintained the market share leader position.  According to IBM, “Tens of millions of users today rely on IBM’s Social Business software…”, IBM Connections. IBM has spent a […]

I think every writer at one time or another has thought about how long is too long for a post, tweet or headline. As I typed my headline into WordPress, it was kind enough to tell me that my headline is 59 of 65 characters. I never understood if WordPress thought 65 was the max […]

IBM recently conducted a webinar titled “5 Key Strategies for Omni-Channel Marketing” in which they discussed the following strategies: Collect data that helps create customer profiles Analyze that customer data to find actionable insights Decide how to allocate your budget across the right channels to reach the right audiences Manage the interactions with customers across […]

Matthew Rawding, a Consulting Manager with Adobe. talked about how to use Adobe Campaign to create an integrated customer profile.  So what is an integrated customer profile? An integrated customer profile is a main pillar of Adobe Campaign.  Also included in Campaign are targeted segmentation, visual campaign orchestration, cross-channel execution, real time interaction management, and […]

Scott Smith presented a session on video analytics.  Analytics regarding video has been rough to achieve.  There have been few standards and the complexity has been high. Abode has introduced a Video Heartbeat Tracking library where they hope to simplify implementation of video analytics.  They also want to introduce stability into process and help you […]

Christopher Young from Adobe kicked off this session by talking about these top challenges in Financial Services: Compliance – 84% Data Security & Privacy – 82% Difficulty Personalizing – 80% Fragmented Data – 78% Incompatible Marketing Solutions – 74% Three takeaways: You are only as good as your analytics Tom improve the experience, understand your […]

Cedric Huesler @keepthebyte is a Product Manager at Adobe and works on the web content management aspect of AEM.  Cedric demoed 10 new features coming in AEM 6.0, which was announced yesterday.  A new major version (6.0 vs 5.6) for AEM indicates a major architectural change in the product.  Adobe expects the new architecture to […]

There is a lot of buzz around attribution.  In this session, Sid Shah from Adobe spoke about the following topics as it relates to Attribution and your Media Mix by looking at the following three items: Choose the right model Attribution does not equal Media Mix Media mix models should be realistic and predictive For […]

In a different session one of the speakers said there is a fine line between understanding customer sentiment and being creepy. To get insight, you have to monitor what they say, what the do on your site and others’. But you don’t want to go too far and cross that creepy line. In this session […]

By the size of the line to get into this session, I’d say that Digital Asset Management is a hot topic. Elliot Sedegah and Greg Klebus from Adobe shared the top new DAM features in the AEM. First, DAM in Adobe is now called Adobe Experience Manager Assets. Managing digital assets can be a tedious […]