If you’ve been involved in even a few usability testing projects, you’ve likely seen how participants can get tripped up in seemingly unexpected ways. Over the years, it appeared to me that tests with B2B audiences seemed more likely to go off the rails. Even though we follow common research methods — such as creating […]
Mike Osswald
Mike is a lead experience consultant, who has been focused on digital experience strategy and innovation for over 25 years. Mike helps our clients deliver optimal customer journeys. He’s always on the lookout for significant trends that build strong consumer, channel, and employee relationships.
