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Melody Smith Jones

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Digitizing High-Touch Healthcare

I am seeing an interesting trend in the form of high touch digital healthcare as of late. Many may think that “high touch” and “digital” cannot exist in the same concept, but oh they can. We are actually beginning to see that in some cases patients prefer high touch digital to face-to-face care. High touch […]

Filling the Gap Between Population & Personalized Health

Recently I read a report on Tech Crunch announcing that Jawbone had snatched Monica Rogati from LinkedIn to be their first VP of Data. This role is meant to focus on further expanding their list of wearables into the world of Quantified Self and Personalized Medicine. Pretty much every business professional should already be familiar […]

Would you co-design your website with patients?

This question has crossed my mind numerous times since I read about the Blue Button Co-Design Challenge last month. The Blue Button Co-Design Challenge is being used to give patients and patients by proxy a voice in how they access health data and how they want to then use it. Real patients for product feedback […]

Social Digestion: Social Media and the Thinking Organization

Sometimes social media is too popular for its own good. The fun and frivolity of finding Mini Oreo Peppermint Cheesecakes on Pinterest (that exists) or figuring out what the Official Grumpy Cat is up to on Facebook (he exists too) often get in the way of conversations regarding the real collaboration problems faced by the […]

Patient Digital Experience: The “Other” Other 99%

Today I am lucky enough to attend the Patient Experience Summit at the Cleveland Clinic. I’ve spent a lot of time talking to people (it’s a condition inherent to my disposition). I have asked gobs of attendees what has inspired them to join the summit over these few days. The overwhelming majority of attendees, clinicians […]

3 Great Examples of Telehealth – Robots Optional

The healthcare industry is experiencing revolutionary changes stemming from the rapidly shifting role of the patient within the continuum of care. This is resulting in high demand for easier access to healthcare professionals, access to online medical information, and alternatives to traditional care. There are few other places where this market shift has been more […]

Take Part in the Great Brain Experiment

I’d like to introduce you to The Great Brain Experiment. My husband sent me a link to this iPhone app this morning. This app is a series of mind exercises that measure: Your memory How fast you are at stopping an urge to perform an action (think Fruit Ninja with a twist) How quickly your […]

The Quantified Self: 6 Trends to Watch For

Each of us has a vision of our ideal self, our own “real world superhero” that we wish to become. We could be this superhero if only we got enough sleep, ate the right food, put in a good work out every day, and regulated our mood. The optimal way to level up and reach […]

Converting Unknown Consumers into Loyal Patients

I’m looking for a new primary care physician. Let’s refer back to my earlier post on how enabled patients pick a healthcare provider. Then, let’s go a step further. Yes, it’s important to have a real and authentic voice and to provide trusted healthcare content. However, we are still left with an all important marketing […]

Letting Patients Get a Word in Edgewise

I have a proposition I would like to make. Today please meet me at the HIMSS Social Media Center at 11:00 a.m. When you arrive, I want to sit you down in isolation, and I want to give you a complete play-by-play of everything that has happened to me since I arrived in New Orleans. […]

Patient 360: The Complete View of Patient Engagement

It’s opening day at HIMSS! It was just one year ago at last year’s HIMSS conference that Meaningful Use Stage 2 was released. I found it quite helpful to have caught first glimpse of MU2 while at this event last year since I do strongly believe in the power of socially digesting information. So, now […]

HIMSS 13 or Bust!

Today I’m en route to New Orleans for this year’s annual HIMSS conference. Fortunately, these conferences are placed just far enough apart for me to forget the cruelty bestowed upon by valuable walking appendages while navigating the vast HIMSS grounds over and over and over again. My FitBit is fully charged for the occasion. There’s […]

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