Michael Porter

  CMO.com has a decent article on bitcoin. The title is a bit pretentious, “Read This and You Can Stop Pretending You Understand Blockchain”  The article fails in completely explaining what it is but it does a great job in giving examples on where blockchain technology will improve transparency and efficiency in many different industries. […]

Ten years seems like a long time in the digital world.  A lot has changed and the pace of change continues to increase. More tools exist to make it easier to create a sharp looking and engaging web site. Social and mobile channels have had huge growth beyond anything imagined.  We can better measure what’s […]

CMO.com has a slideshow which then links to a number of deeper articles on disruption in the travel industry. While I’m not sure I agree with every statement about disruption, I can agree that the travel industry has been disrupted more than almost any other sector.  First off though, we need to focus on what disruption […]

A common theme at many of our clients is the failure to get any real insight from web and other analytics. All too often we find only the most basic analytics in use.  We also find that few people pay attention to the analytics.  In addition, no one has thought about what value they really […]

Think Google always has thought provoking content. I found this one to be a good summary of the evolution of how you measure what’s happening on your site.  We find that as a company becomes more sophisticated in the use of analytics, they start looking for deeper and better insight.  You should read the whole […]

The eMarketer Digital Transformation 2017 report has a lot of common sense discussion on Digital Transformation packed into 18 pages. (Thanks to Erin Moloney for the report) Without revealing everything, I want to highlight a couple items that make a lot of sense.  The first is that Digital Transformation is a business driven event.  Something […]

I’m at the two day Forrester Digital Transformation Conference in Chicago.  It’s been a great conference so far and validates much of what we at Perficient have been seeing when it comes to Digital Transformation.  Before blogging about individual topics, I thought I’d hit what I see as some of the key themes in the […]

We all spend a lot of time on the big things like creating the correct strategy, investing in innovation, and orienting our culture.  Even as you focus on those, you can’t lose track of the small stuff. Let me give you an example.  I’ve had two separate clients in 2017 tell me that when they […]

Salesforce and IBM recently announced a partnership in which Salesforce will embed Watson deep into their cloud. During a joint IBM Interconnect and IBM Amplify keynote, Ginni Rometty, Chairman and CEO of IBM, chatted with Marc Benioff, Chairman and CEO of Salesforce, on what it means for both companies moving forward. Ginni: Together, IBM and Salesforce share […]

Sameer Gupta lead a session at IBM Amplify where he explained DBS Bank’s journey in using signals of intent, in real time, from multiple sources for developing one-on-one contextual communications with customers. They use a variety of sources like deposits, transaction history, credit card transactions, web behavior, location, etc to detect patterns and interest for […]

A joint IBM Interconnect and IBM Amplify keynote this week in Las Vegas featured an interview with Randall Stevenson, Chairman and CEO of AT&T, about combining strengths with IBM. They lead a new category called TMT or Telco, Media, and Technology. Ginni Rometty, Chairman and CEO of IBM, led the interview. Some of the highlights: Question: Your […]

Late last year, Bridge Solutions and IBM completed an IBM 2016 Consumer Expectations study. Here are some stats: In 2011, those 13-29 shared common views. Today, those in their 30s carried over their opinions. Omni-channel capabilities are more important than ever. How retailers rate themselves and actual executions are often miles apart. Consumer expectations for […]