Skip to main content

Digital Transformation

Time To Embrace New Measurement Priorities

Think Google always has thought provoking content. I found this one to be a good summary of the evolution of how you measure what’s happening on your site.  We find that as a company becomes more sophisticated in the use of analytics, they start looking for deeper and better insight.  You should read the whole longish article but let me highlight the key items and then let you dive deeper.

All three trends in measurement evolution are great but I like the Experiments vs Optimizations best.  It’s amazing what you learn and how fast you can do so using online A/B testing.

 

But read the whole article.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Michael Porter

Mike Porter leads the Strategic Advisors team for Perficient. He has more than 21 years of experience helping organizations with technology and digital transformation, specifically around solving business problems related to CRM and data.

More from this Author

Follow Us
TwitterLinkedinFacebookYoutubeInstagram