Michael Porter

Thomas Boudalier, VP of Engineering for Adobe Campaign and Francois Laxalt, Senior Product Manager, both gave a session on where Adobe Campaign is going in the next little bit. While we saw some demos of a fully integrated Marketing Cloud including Adobe Campaign, we know it hasn’t been released yet.  Of course, those in the […]

Daniel Hopkins, a Senior Consultant of Digital Strategy and Optimization regaled us with stories about how we could use Adobe Target. Have you ever wondered why optimizing your web site is sub-optimal?    Why is it so hard? Quote: Simplicity is the ultimate representation (Leonardo DaVinci Uncomplicate the Process Optimization: To make the best or […]

Adobe is spending a lot of time and effort integrating all the products in the Marketing Cloud.  Paulo Mottadelli, Sr. Manager of Marketing Cloud Product Management walks us through it. Why does open architecture matter?  10% of the features are used by 90% of the users while many features are only used by only a […]

Patrick Tripp and Stephane Bline presented on Adobe Campaign (formerly Neolane) They started off with a video on key information you know about customers like: bought 5 concert tickets is a season ticket holder opened but did not click season renewal How he bought his tickets 2 at the door 3 online Definition: Cross-Channel marketing […]

Why do people support Kickstarter with over $1 billion pledge People are amazing Ideas are the future We are all capable of creating incredible things You see a huge community of people who are trying to shape the world.  Here are a few things that have happened over the past five years. Veronica Mars It […]

Mobile The Marketing Cloud will support mobile app assets.  It’s part of the unified digital assets services within the cloud. This new functionality lets you connect Phone Gap apps to the apps that are in the Marketing Cloud Showed the list of Audi apps Showed the Audi car configurator app which allowed the presenter to […]

Brad Brown, Senior VP REI Digital It’s amazing how much has changed over time. REI is trying to get users online to have a similar to a real and personal experience they might have at an REI store.  REI has a deep loyalty database which can help create a better experience. What are you doing? […]

I’m here with a variety of Perficient folks from our User Experience and Adobe practices.  Their message this year is: Digital has reinvented marketing. Summit helps marketers reinvent themselves. Join us and get the innovative strategies, expert insights, and hands-on experience you need to thrive in a world where everything is digital. Which isn’t bad […]

It’s official.  Most web sites that use an ad service of any kind have a personalization problem. It’s a serious one in this evolving world of consumer expectations.  It’s making some large ad companies a lot of money but at the expense of their customers who do ad buys and expect some sort of smart […]

Liferay today announced that the Marketplace they launched in 2012 has new ecommerce features. By this they mean that you can buy and sell apps.  The store lets you: Sellers Select a license term with perpetual or non-perpetual Offer support services Define your pricing structure which can include bundles and discounts Price the app based […]

This is a wide ranging presentation on how to create the personalized experience.  Ryan Sockalosky started with the business challenges and then moved into the how. You face a variety of challenges: Ease of use with familiar tools to create sites Create, reuse, and consumer content across many different devices and channels Surface the right […]

Eric Overfield (@ericoverfield) and Rita Zhang gave an informative session. It was chock full of examples and example code.  I couldn’t grab the code examples but a lot of the best practices and screenshots from live sites I was able to grab.  They started with the three pillars of Responsive Design: Fluid Grid Must use a […]