Michael Porter

Jim Sibley gave a presentation on best practices when it comes to work with the two systems together. Your first question should be, “What are we trying to solve? Sales (examples) Prove Marketers value Horsepower Information – data provided from Eloqua to Salesforce Service Communications – great communication tool to talk to existing customers Automation […]

80% of customers purchase based on social and digital behavior. This impacts every part of the customer journey. It impacts learning, customer service and even advocacy.  This changes the role of the CMO to be less about brand and more about relationships.  So that also means that marketing has to think about product edcuation, sales, […]

The keynote kicks off with Dr. Didier Bonnet of Capgemini talks about leading digital transformation.  He is a co-author of the book, Leading Digital (to be published shortly).  He covered a lot of the themes of the book and gave a great presentation.  His book will be worth a read. We fundamentally believe we are at […]

Mobile has a lot of requirements.  You have to support bring your own device, support multiple form factors, and take into account integration and security.  Any mobile foundation needs to take all this into account. 93% of enterprises are concerned with data Oracle’s moble strategy is built on the following: Build your own apps Use […]

In the marketing world, you see a lot of time in the digital world spent on consumer marketing.  But so much of marketing also focuses on business to busienss, channel, partner, or other non-consumer marketing.  In this regard, marketers here can use marketing and social cloud capabilities. Where do you start?

Your customer has changed.  Customers don’t trust business to provide guidance. They trust friends.  You want to be able to interact with your customers where they are and with what they are doing. 97% of execs say customer experience is critical 30% say that are just getting starting with CX 20% consider their customer experience […]

Sunday’s keynote focused on the hybrid cloud and on where Oracle stands with SaaS, PaaS, and IaaS.  This keynote comes with the title, “The Business Value of The Cloud.”  It should be interesting to hear Mark Hurd and the CTO of Intel talk about it. Recap from last night’s keynote: Introduced 173 new SaaS apps […]

Intel’s preliminary presentation gave us a lot of information on the optimization of software and silicon and the trend to use a hybrid approach to cloud. (public and private). Larry Ellison, now the Executive Chairman and Chief Technology Officer, came onto the stage. 2014 has been an important year. Oracle gained a lot of momentum […]

So far Oracle Open World is full of pomp and circumstance with a lot of messaging around how a combined set of platforms with database, cloud, hardware, and software on all of it positions Oracle better than anyone else.   We can’t play cloud bingo because EVERYTHING is moving to the cloud but as Oracle […]

Sometimes I’m amazed with what some of our developers do.  I’ve seen so many examples of code just thrown together. I’ve seen that code produce infinite loops, slow down load time by a factor of 10, and take down servers.  So when I see an example of someone thinking through how to efficiently create code, […]

CIO.com has an interesting article about why patient portals just aren’t popular.  I think the author, Brian Eastwood, gets some things right but also misses some key reasons or challenges.  Here’s what he got right. Adoption just isn’t very high. No one is using the patient portals that are out there. Doctors don’t use portals………….and […]

CIO.com has an interesting article about why patient portals just aren’t popular.  I think the author, Brian Eastwood, gets some things right but also misses some key reasons or challenges.  Here’s what he got right. Adoption just isn’t very high. No one is using the patient portals that are out there. Doctors don’t use portals………….and […]