Yesterday, IBM and Microsoft announced a cloud partnership that will bolster both company’s cloud offerings. We have a larger write up on the details and my initial take on it over in the Portal and Social Blog. From what we can tell, both IBM and Microsoft are excited about the opportunity. While many view them as […]
Blogs from this Author
IBM, Microsoft to Let Each Other Use More Software in The Cloud
Interesting news came today. Two software behemoths and sometime fierce competitors have decided that co-opetition may be the best model. IBM and Microsoft today announced a partnership making it easier for cloud customers to access each other’s software. The News IBM cloud users will be able to get Microsoft products like Windows Server and SQL […]
CGT Conference: Insights into Starbucks’ Journey
In a special session at the CGT Business and Technology Conference, Starbucks representatives shared how the company is creating transparent connections between trade and customer management systems and processes. Starbucks is also integrating IT in a transparent process to make sure it is meeting business needs, even when those needs change in the middle of […]
CGT Conference: The Connected Company – Wall Street’s Perspective
Alexia Howard, an equity research analyst, spoke to the conference about how revolution is happening outside of the tech sector. There are big opportunities for smaller and bigger companies. There are a variety of big trends that will shape the landscape. Rise of social netowrking Health and wellnes E-commerce and packaged food US Hispanic […]
CGT Conference: Keynote Innovation with Keurig
This week’s Consumer Goods Business and Technology Conference kicked off with the theme of the connected company. Opening comments came from Kara Romanow, executive editor of Consumer Goods Technology, and Albert Guffanti, group publisher of Consumer Goods Technology and RIS News, Edgell Communications. A lot of the people here will talk about connections and collaboration, they said. Question: When […]
CGT: Strategies to Engage Millennials
Here at this week’s CGT conference, we are able to get a lot of focused information in a short time frame. Oracle and Interbrand focused a breakfast on understanding millennials and how to engage them. What are they? This is the, “everyone gets a trophy generation as they were growing up.” There are 70 million millenials […]
Is Your Content Marketing Inherently Flawed?
In the past week I’ve either read or listened to two heads of global marketing for two well-known brands. Both had a similar story with different sides of the same coin. Both had a message that dealt with marketers having to forget about telling their brand story and go with what customers want to hear. […]
Why Do Contextual Ads Fail?
I’ve blogged about the personalization failure before. Now it looks like others are catching on to the ultimate failure on their part, even as they harvest huge amounts of private information about us. This article in ComputerWorld outlines the issues. The author Mike Elgan hits the topic of privacy quickly and never lets it go: […]
Oracle OpenWorld: When Social Data = Opportunity
Disparate data creates marketing complexity and lost revenue. 82% of enterprise marketers have no synchronized view of customer data. The promise of having a 260 degree view of a customer is beautiful but it represents a big challenge. first party data – from you send party data- from your partners in the same ecosystem third […]
Oracle OpenWorld: Service Cloud Roadmap
David Fulton, Director of Product Development for Oracle Service Cloud, presented on the roadmap for the entire cloud / set of products within the cloud. Agenda Web Customer Service (WCS) definition WCS Trends Business Challenges that WCS addresses Product Overview Roadmap
Government, Social and Crisis Management
Governments have changed over time and must continue to change as technologies and need evolve. Government is far more complex with the need to listen and engage across multiple channels. But the importance increases in times of crisis. By crisis we mean something like a disaster and not political fallout. When crisis happen, people […]
Oracle OpenWorld: Oracle BI Architecture for Real-Time Reporting
Neetu Shah and Shiv Bharti (@shivbharti) spoke on, “Leveraging Oracle BI Applications Architecture to Meet Real-Time Reporting Requirements.” The focus was on how the next generation EIM Architecture will help you achieve your goals in this regard. I got the idea that the 45-minute time-frame really didn’t leave enough time to address the topics in the […]