Michael Porter

I considered naming this blog post An Interview with Frito-Lay CMO but after thinking about it, decided that Ram Krishnan is really talking about Customer Experience (CX). CMO interviewed Ram Krishnan about his views on marketing and data. His twitter handle is @ramalytics after all.  Mr. Krishnan is all about the data in the marketing […]

Not all of our Digital Transformation content resides on this blog. Marin Richeson has a DT blog post over in our Life Sciences blog on where to start with Digital Transformation. It has a life sciences flavor, of course, but you can easily translate to any industry. Journey mapping connects the dots from your customer’s […]

Don’t forget the other parts of this series: Gain Insight Vision and Goals Culture In some ways, this topic is related to culture and highlights that so much of digital transformation does not deal directly with technology.  Our reality is that a change means dealing with people.  People organize in a variety of ways.  Those […]

I recently read some research from Forrester’s Nigel Fenwick on Digital Transformation. I think one of the graphics he used portrays the digital prey vs digital predator tipping point quite nicely.   I think we all get annoyed when someone wants to sell you their product rather than create a solution to your need or problem.

It’s that time of year when we look at what happened in 2015 and look forward to 2016. The Enterprisers site has a nice article about CIO digital priorities for next year. Not surprisingly, it’s heavy on the technology. Also not surprisingly, back-end tech is well represented.  I won’t highlight everything; you should read the […]

Don’t forget the other parts of this series: Gain Insight Vision and Goals When speaking of the digital world everyone’s natural inclination is to think technology. While technology forms a key component of this digital first realm, it’s not the only component nor is it the hardest component. Culture makes the top of my list […]

One of the technology points we make in digital transformation is that you cannot just focus on the front end. Failure to leverage all your assets in creating a great customer experience means you will probably be left behind. Venture Beat has an article on Uber’s API Bet. Their vision is very specific and entirely […]

Oracle just published a three-page white paper that does a pretty good job describing the landscape and drivers for digital marketing. The author focuses on: The changing journey from linear journeys to adaptive journeys How the marketing context has changed Multiple challenges you have to address.  This include the plethora of marketing technology choices Some things […]

This is relatively simple but a step in your digital transformation you can’t skip. Most every company has a strategy. Your digital strategy should align to your overall company strategy. For example, if you differentiate yourself in your marketplace by targeting a specific type of client or by being a full service, high touch type […]

As the year closes, you start to think about what works and what doesn’t, especially in the context of the conversations you’ve had with real-life companies. There are a variety of best practices but I’ll pick my top five and start out with what some would consider the most obvious, gain insights and understand your […]

Here at Perficient, there is some debate on whether Digital Transformation is a trend with a short life or whether it has a much longer life.  I believe it’s the latter.  The term may change but the root causes of the digital economy will not change.  That’s what makes this IDC Report on the Emergence […]

Linkedin Pulse had a great article on a recent Gallup Survey showing employee engagement improving by 2% over the past three years. Here’s the incredible market wide statistic: only 32.1% of employees are engaged. That means 67.9% of employees aren’t engaged. While I cannot do the entire article justice (it’s one of the more informative articles […]