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Kelsey Cadogan

Kelsey has been in the digital marketing industry since 2010 with experience working both in-house and agency-side. Her specialty is in paid search marketing although her experience also includes search engine optimization, content marketing and social media marketing. When not in the office or relaxing at home, she can be found at the nearest volleyball court.

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Blogs from this Author

3 Effective Strategies for Bing Parameter Insertion

As I discussed in my last post, parameter insertion is a great way to customize and optimize your ad copy within Bing Ads. Below, I’ve listed three of the most effective and common strategies used to optimize ad copy. You may use your three fields in whatever way makes the most sense to you, but […]

Intro to Bing Ads’ Parameter Insertion for Ad Optimization

If you’re not using parameter fields in Bing Ads yet to customize your ad copy, I highly suggest giving them a shot. They are extremely effective in making your ads more relevant while also helping to make your job a little easier by preventing the need to manage as many ad groups as you may […]

Low Quality Scores Gotcha Down? Here’s What You Should Do!

Google Adwords uses quality score to measure the quality of your PPC ad in relation to search queries. It impacts how often your ad will show for the keywords you bid on and what each click will cost. It’s important to keep good quality scores to ensure your ads show more often and your average cost per click […]

3 Things I Learned From Amazon’s Prime Day

Yesterday was Amazon’s big Prime Day shopping event, for which tons of deals and discounts were promised all day. Since it was such a big shopping day that has never been seen before, I put together a few lessons I took away from this experiment. 1. Referencing Black Friday Automatically Gets People Excited The term “Black […]

Everything You Need to Know About Dynamic Search Ads

Looking for an expansion opportunity for your Adwords account? Consider a Dynamic Search campaign. What Is Dynamic Search? Beyond the numerous keyword targets in your account, there are millions of unique searches that don’t always exactly match to your targets. Dynamic search allows Google to choose when to show your ad based on the relevancy […]

Acronyms Explained! What’s the Difference Between PPC, SEO & SEM?

For those who don’t work directly in the online marketing industry, many of the acronyms that are commonly used can get confusing when you don’t fully understand what each one means. I’m here to help you differentiate between them and prevent you from making common mistakes. PPC: Pay Per Click This term refers to the […]

Google Now Qualifying Display Ad Clicks

Google recently announced that they are working to improve click quality for display ads by preventing accidental clicks on the ad. This would make the experience better for both the advertiser and the user. Display ads function differently than search ads due to the fact that they are simply placed on a page in front […]

Why It’s Important to Link Your Adwords & Analytics Accounts

Google Adwords provides data surrounding the performance of your ads in terms of how often they show, get clicked on, and result in conversions. Most of the information is used to determine how well the ads are working to obtain traffic and at what cost. Google Analytics, on the other hand, provides more information surrounding […]

How to Increase Adwords PPC Bids for Past Visitors to Your Site

Looking for another way to target more relevant audiences with your PPC ads? Working with a tight budget and strict ROAS goals? Try Remarketing in Search bidding! What is it? Remarketing in Search bidding allows you to change your bids by audience. For example, since you know that people who have visited your site in […]

How to Remove Your Google Penalty

by Kelsey Cadogan It seems like every day another website is being penalized by Google for black hat SEO strategies including numerous strategies to increase backlinks. Finding yourself in this situation is not fun. Suddenly traffic has plummeted along with all your sales… what are you going to do? First, you need to understand that […]

Game the Google Algorithm & It’ll Be Game Over For You

I know you’ve heard of this little thing called SEO – search engine optimization – and you know you should be doing it for your website, but you might be wondering: where do I start? There are so many things you could be doing to optimize your site but you don’t know how the strategies […]

Aligning the Digital Marketing Mix in 2014 and Beyond

Digital marketing is typically divided into three major areas: Paid media, Earned media and Owned media. Paid media involves any traffic medium that is paid for, like paid search ads or display ads. Owned media is the channel that the company owns. For example, the company website, social media accounts, or any publications they put […]

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