Thinking about putting together a personalization plan? Make sure to read this first!
Jill Grozalsky
Jill Grozalsky is an award-winning digital marketer and expert in personalization, user segmentation, testing, and comprehensive marketing strategies. Jill helps her clients deliver the best customer experience possible. She helps clients develop digital roadmaps and marketing programs aimed at achieving near-term results and long-term growth from digital assets. In addition, Jill works with clients to develop data-driven segmentation strategies across technologies to help drive personalized engagement while building brand loyalty.
Blogs from this Author
Driving Customer Loyalty With Sitecore Experience Commerce
Customer loyalty can be a huge factor in revenue growth. Driving loyalty through the commerce experience can lead to an additional 18% spend.
Georgia Marketing Summit: Recap and Takeaways
The other week I had the privilege of both attending and speaking at the Georgia Marketing Summit – part of the IC Summits series. The event focuses on several hot topics for marketers including branding and building brand value, social media strategies, data and more. I was on a panel that discussed optimizing the customer […]
Getting Started with Episerver Personalization
Studies have shown that there really is power in personalization. Getting buyers engaged and ultimately buying more of your products by knowing why and how they reach your site is key to your personalization strategy.
Designing for Experience Platforms
Designers can’t focus only on look and feel. When a design is planned to drive the user experience, websites are more functional and more effective.
Preventing Random Acts of Content
Developing and delivering content that resonates with your customers doesn’t have to be a random act. With two simple strategies for elevating your game, you can be sure that your customers get the content they want.
Introducing Experience Rules (XPR)
Track multiple interactions within a page and extend your analytics capabilities with Brainjocks SCORE Experience Rules (XPR).
Symposium 2018: An Event in Review
At this year’s Sitecore Symposium, there was a lot of really great information shared. Read on for inspiring ideas about how organizations can continue to mature with Sitecore and some helpful key takeaways.
Sitecore Symposium Preview: Optimization Track
This year’s Sitecore Symposium is jam packed with sessions, but make sure you block off your 10:30 a.m. slot on October 11 to swing by my session with Craig Burkart, Senior Manager of Interactive Marketing at Ecolab.
Personalization Progression: B2B Patterns in Sitecore
With pattern personalization in Sitecore, marketers can match visitors to a user type and deliver personalized content in real-time.
Personalization Progression: The Power of Account-Based Marketing
With 97% of marketers saying account based marketing had higher ROI than other marketing activities, it’s critical to invest in ABM and personalization as a tactic to drive conversions.
Personalization Progression: Explicit Personalization for B2B
The overarching concept of personalization is to improve the customer experience on a site by utilizing information to present unique content that’s specific to each individual site visitor’s needs.