Heather Bowman

The shift in retail strategies has allowed for consumers to change up their shopping behaviors combining an in-store and online shopping experience.  With the first rush of the holiday shopping season done, retailers are offering their most aggressive promotions and deals of the year.  And this holiday season is shorter than average with only 28 […]

We are in the thick of the holiday shopping season, one that is shorter than average with only 28 days between Thanksgiving and Christmas.  It has seemed to many that the brick-and-mortar store is somewhat of a dying breed with the expanse of the digital age.  A few years ago, physical stores were very concerned […]

In today’s increasingly digital, mobile and social purchasing landscape, shoppers have a greater say in when, where and how those needs are met.  To break through the disruption and provide quality experiences for these connected consumers at all stages of the purchasing cycle, businesses must examine the ways they engage their target clients through established […]

In a recent discussion series that the Consumer Markets had with our internal teams, our team of experts addressed the importance of consumer engagement for retailers and brands.  With the digital age becoming more prominent, companies need to explore new ways to engage with their consumers that are relevant and innovative.  Jim and Michael address some […]

Mark Polly, a director at Perficient, recently wrote a blog post on customer engagement technology trends that were discussed while attending a panel discussion at Customer Engagement World in New York.  The panelists addressed many topics on the latest technology trends that are being utilized to continue and improve engagement with customers.  Trends that were discussed included new […]

Mark Polly, a Direct at Perficient, recently wrote a blog post on attending a speaking engagement pertaining to utilizing social insights when engaging customers while at Customer Engagement World in New York this week.  The CIO of Mohawk industries spoke about their process of engaging customers and how they use real-time customer insight and end-to-end process […]

Mark Polly, a Director at Perficient, recently wrote a blog post about customer engagement while attending CET World in New York this week.  Today’s consumer is in the driver’s seat, controlling the path to purchase at every step.  Companies talk about the customer driving the process but the actual methods to engage do not often […]

In our most recent webinar, Driving Store Traffic in a Digital Age, we executed a Q&A session with some very interesting questions posed to our speakers.  Here are a sample of them below: Consumers increasingly may lack the tolerance for all messages and offers that they receive – at least the ones they have been seeing […]

Well the day has come and gone and Apple Pay is here!  Retailers have been preparing to accept this new payment system and have equipped themselves with the necessary POS terminals to do so.  Although the system may be a little shaky out of the gate, like anything else, it will certainly start a new […]

The greatest thing about the Consumer Market’s industry is that we all have some level of understanding due to the fact that we are consumers.  Whether you are utilizing your smart phone, home computer, work computer, iPad or tablet you can connect and engage with brands no matter your location – the “always on” consumer. […]

In our most recent webinar, we discussed the sustainability of the brick-and-mortar store.  What we found out is that stores are not going anywhere fast and the digital channel, if anything, can only help increase in-store foot traffic.  There is definitely an increasing demand for the digital experience as technology expands and capabilities grow but despite […]

The Consumer Markets Practice executed a webinar this week that focused on how to drive store traffic in an age where digital has become such a prominent channel.  We’ve been saturated with nearly 20 years of excitement the internet of things – e-business, web, mobile, social. There have been fantastic breakthroughs and stunning failures driving […]