Heather Bowman

  What are top business leaders looking for? Innovation. Innovation that will help give them an edge above their competitor and differentiate them from the rest of the pack. However, nothing is easy and it can be very difficult to find those hidden opportunities that can boost a company ahead of others. With the digital […]

  Prior to the digital age, manufacturers and suppliers produced thick, printed catalogs, employed armies of sales and account managers to build relationships and close deals, and staffed backshops and warehouses to deliver on their customers’ needs. Today’s B2B commerce transactions typically involve multiple organizations and cover a complex range of applications that enable organizations […]

IBM Commerce and Silverpop launched a new product this year to the general public: The IBM Marketing Cloud. This flagship product alters the way organizations can engage with their customers and is built to personalize and automate engagements across all channels. One of the key components of the cloud is mobile which enables organizations to […]

Last week it was announced that IBM and Finland’s largest airline, Finnair, have established a five year partnership to deliver new digital services to execute a better and more superior customer experience. They will continue to utilize Finnair’s IT department to transform the airline’s current IT infrastructure into a more flexible, hybrid cloud platform. Nowadays […]

Personalization has been top of mind this year in every industry. As patients, we want to feel comfortable visiting our doctors and pharmacies knowing that they have are best interests at heart and personally know what we need.  Tienda Diabetes, a leading healthcare provider in Mexico, is partnering with IBM to bring these types of personalized […]

Summer is almost behind us and fall is starting to turn the leaves brown and the air crisp and if you are anything like me, this means one thing – Fantasy Football time is here!! With the season starting this week, all fantasy players have their rosters set and leagues ready to go. Can you […]

The age of the connected consumer has rapidly changed many industries (especially retail) as their demands and expectations evolve and rise to the highest of standards. Retail organizations know that connected consumers use the power of information to drive prices down, demand a high level of service and expect personalized experiences. In order to obtain […]

It has been 15 years since the introduction of eCommerce and mobile shopping is well underway with mainstream consumers. With fast changing behaviors and high demands of consumers, retailers are utilizing technology to help satisfy their customers, however, they are still trying to figure out how to best use technology while providing a superior customer […]

Digital Transformation is changing how B2B companies conduct business causing them to rethink what their customers value most and reorganize business models to take advantage of what could give them a competitive edge. Successful leaders in the industry have been using technology for a long time to help improve efficiency and productivity, optimize supply chains, […]

In our most recent guide, B2B Commerce Trends with IBM solutions, we discussed one trend that we are seeing happening more often – B2B companies bringing eCommerce platforms in-house.  More and more B2B buyers are demanding digital options to purchase products from their suppliers online.  B2B sellers are can establish stronger relationship and achieve greater […]

In a recent IBM blog post, Brittany Haas discusses the key to driving digital transformation – Millennials. And when you think about it, it makes complete sense.  Millennials are the generation that have grown up in a completely digital world who don’t know what a suitcase phone is, a beeper or library card catalogs!  These […]

  Prior to the digital age, manufacturers and suppliers produced thick, printed catalogs, employed armies of sales and account managers to build relationships and close deals, and staffed warehouses to deliver on their customers’ needs. Today’s B2B commerce transactions typically involve multiple organizations and cover a complex range of applications that enable organizations to form […]