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Eugene Sefanov

Director, Industry and Regional Marketing

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Pfizer Wants To Know How You’re Feeling (In Hong Kong)

  According to a recent letter written in the South China Morning Post by Chien Wai-tong, a professor and the associate head (of research) in the school of nursing at Hong Kong Polytechnic University, one in about every four people in Hong Kong has been affected by a mental health issue at some point in […]

There’s No Such Thing As Too Much Intranet Traffic

  In marketing, the amount of traffic to a website, blog, or other digital asset is important. Generally speaking, the more the merrier. It often defines success. What if I were to tell you that the same goes for your Intranet portals? You know, the places you go to search your company’s research papers, clinical […]

3 Recommendations For Moving Precision Medicine Forward

  Since President Obama’s State of the Union address in January, much has been said about precision medicine. And, rightly so. The ability to treat common and rare diseases based on genomic and patient data is showing incredible promise. However, the medical community agrees that significant changes need to be made to federal healthcare policies […]

Talk To The Hand: Pharma Wins Freedom Of Speech Case

  In May, I wrote about how pharmaceutical companies were attempting to stop the FDA from banning the promotion of drugs for off-label uses. According to an Amarin press release issued on August 7, 2015, a United States District Court sided with the pharmaceutical company, saying that they “…may promote to healthcare professionals certain uses […]

What Kim Kardashian Taught Me About Pharma

  In case you missed the headlines in the last few days, the FDA issued a Warning Letter to Duchesnay over Kim Kardashian’s Instagram post promoting Diclegis, the pharmaceutical company’s drug for “the treatment of nausea and vomiting of pregnancy in women who do not respond to conservative management,” commonly known as morning sickness. 

Naming Drugs And Medical Devices Is An Art

  Naming drugs and medical devices is an art form that requires creativity, knowledge of linguistics, and an understanding of how to navigate the regulatory landscape. It’s easy to think of names, but coming up with ones that are meaningful and memorable, yet different enough than anything currently on the market, is another story. The International […]

One Of My Favorite Skype For Business (Formerly, Lync) Features

  Is she online yet? Is he free or in a meeting? Ugh, how many times a day do you find yourself wondering whether your colleague is available for a chat? Relax. And quit checking your instant messenger (IM) every five seconds. With Skype for Business (formerly, Microsoft Lync), your needs are met by one […]

How Many File Formats Can Google Search Appliance Index?

  One of the most common questions we hear from clients is “What file formats can Google Search Appliance (GSA) index?” Since so many people are curious, we decided to share the answer with you in our blog. It goes a little something like this: The number of file formats GSA can index is incredible. […]

Analysis Finds Reporting Delays For Serious Adverse Events

  According to a recent research letter in the Journal of the American Medical Association (JAMA), an analysis of serious adverse event (SAE) reports from January 1, 2004 and June 30, 2014 (with certain exclusions) concluded that drug companies were more likely to delay the reporting of such instances within the required 15 calendar days, if […]

Will GSK And Purdue Be The First Pharmas To Use ResearchKit?

  Back in April, I wrote the piece 5 Apps Leveraging Apple’s ResearchKit For Clinical Studies. What’s interesting, in retrospect, is that none of those apps were developed by pharmaceutical companies, but rather by academic medical centers and nonprofit organizations. 

Release Notes: Oracle/Perficient’s Clinical Apps [August 2015]

  Perficient’s Life Sciences practice regularly monitors the software release notes for several Oracle Health Sciences applications, as well as our own clinical and safety systems. The systems covered in our review are: 

Top 5 Life Sciences Blog Posts From July 2015

  Now that August is here, I thought it would be neat to look back at what our readers found most interesting last month. Below are the top five blog posts Perficient’s life sciences practice wrote in July – they’re ranked in order of popularity, with number one being the most viewed piece. 

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