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Life Sciences

There’s No Such Thing As Too Much Intranet Traffic



In marketing, the amount of traffic to a website, blog, or other digital asset is important. Generally speaking, the more the merrier. It often defines success.

What if I were to tell you that the same goes for your Intranet portals? You know, the places you go to search your company’s research papers, clinical trial documents, product information, projects, etc. In other words, all of your company’s intellectual property. 

More often than not, we encounter individuals who are disappointed in the search experience that their Intranet provides. They can’t find what they’re looking for. It takes too long.

With an enterprise search solution like the Google Search Appliance (GSA), finding relevant information is easy and fast. In fact, when a solid, accurate solution is in place, the data tells us traffic to the Intranet increases because people believe in it. Just like Google’s public-facing search engine, employees trust that they’ll find what they’re looking for, which keeps them coming back for more.

To learn more about GSA, join us for next week’s webinar.

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Eugene Sefanov

Director, Industry and Regional Marketing

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