Technology makes it easier than ever to market to the individual at scale, but if you don’t truly understand your audience, your content could be perceived as generic and impersonal. Automated personalization helps, but it’s no longer enough. Customers want and expect useful, valuable, and relevant content that feels like it was created just for […]
Eric Enge
Eric Enge is part of the Digital Marketing practice at Perficient. He designs studies and produces industry-related research to help prove, debunk, or evolve assumptions about digital marketing practices and their value. Eric is a writer, blogger, researcher, teacher, and keynote speaker and panelist at major industry conferences. Partnering with several other experts, Eric served as the lead author of The Art of SEO.
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Why On-Page and Off-Page SEO Together Create Success – Here’s Why #212
What are the fundamental practices that create SEO success? In this episode of the award-winning Here’s Why digital marketing video series, Eric Enge shares a case study that demonstrates the effectiveness of “blocking and tackling” SEO. Don’t miss a single episode of Here’s Why. Click the subscribe button below to be notified via email each time a […]
Why You Must Publish Frequently (But Keep Quality High!) – Here’s Why #210
One of the age-old debates in SEO is whether or not it matters how much content you publish or how frequently. In this episode of the award-winning Here’s Why digital marketing video series, Eric Enge shows evidence that having more content can be an advantage, but you must never sacrifice quality to get there. Don’t miss a single episode […]
Mobile vs Desktop Traffic in 2019
This version of our study demonstrates the growth of the mobile web versus the desktop in 2018. The stats in this and our prior studies were pulled from SimilarWeb and reflect U.S. traffic across the web. For the most recent data, see our newest study, Mobile vs Desktop Usage in 2020. In 2018, 58% of […]
Why These 3 Elements Are Critical for Content Marketing Success – Here’s Why #209
What are the most essential elements necessary for a successful content marketing campaign? In this episode of the award-winning Here’s Why digital marketing video series, Eric Enge reveals how to win at content marketing. Don’t miss a single episode of Here’s Why. Click the subscribe button below to be notified via email each time a […]
Why Your SEO Should Include a User Needs Analysis – Here’s Why #208
In 2018 Google seemed to be rewarding sites with depth and breadth of content more than ever. Does your site measure up? In this episode of the award-winning Here’s Why digital marketing video series, Eric Enge explains why a user needs analysis can reveal content gaps that are hurting your SEO and show you how […]
Why Ranking Content Quality Analysis (RCQA) Sharpens Your Keyword Research – Here’s Why #207
Which keywords should get first priority in your SEO campaigns? Which will bring the quickest wins (and which will be the biggest challenges)? In this episode of the award-winning Here’s Why digital marketing video series, Eric Enge explains how a Ranking Content Quality Analysis can help you answer those questions and shows you how to […]
31 Must Know Voice Usage Trends for 2019
How comfortable are real people with using voice commands on their devices? For the third year in a row, we asked over 1,000 people (1,719 this year) how they use voice, when they use voice, and why. If you’re looking to get a snapshot of how voice is used by people today, then you’ve found […]
Why User Discovery Experience Is Now Vital to SEO – Here’s Why #202
Google is no longer just a search engine; it’s a discovery engine as well. The question for brands and sites today is: are you worth discovering? In this episode of the popular Here’s Why digital marketing video series, Eric Enge explains what a discovery engine is and why SEOs should be optimizing not just for […]
Does AMP Improve Rankings, Engagement, and Conversion?
Studies show that AMP drives more revenue and positive ROI. This includes prior analysis done by Perficient Digital (now Perficient Digital) as shown in our canonical guide to AMP. In addition, a Forrester economic-impact study outlines how greater page-load speed increases conversions, traffic and pages per visit. There’s a lot of positive, individual-use cases for […]
Why You Too Can Earn Valuable Featured Snippets – Here’s Why #200
Google featured snippets boost your page above all the search results for a query, and they can drive significant traffic to your site. The good news: there are concrete steps you can take to make your content more likely to earn a featured snippet. In this episode of our popular Here’s Why digital marketing video […]
Why Bing Continues to Innovate as a Search Engine – Here’s Why #198
We spend a lot of time focused on innovations at Google, but we should never forget that one of the drivers of innovation is competition. In this episode of our popular Here’s Why digital marketing video series, Eric Enge explains how Bing continues to drive innovation in search engine technology and application. Don’t miss […]