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Eric Enge

Eric Enge is part of the Digital Marketing practice at Perficient. He designs studies and produces industry-related research to help prove, debunk, or evolve assumptions about digital marketing practices and their value. Eric is a writer, blogger, researcher, teacher, and keynote speaker and panelist at major industry conferences. Partnering with several other experts, Eric served as the lead author of The Art of SEO.

Blogs from this Author

Tomi Poutanen talks about algorithmic and social search

I had a great discussion with Tomi Poutanen last week about the future of algorithmic and social search. Tomi identified 3 challenges faced by algorithmic search: The size of the web they are searching and indexing Subjective queries, such as “what’s the best hotel in New York” can’t be addressed by algorithmic search The spammers […]

Google’s Mark Lucovsky Talks about the Ajax Feed API

The following is the transcript of an interview of Mark Lucovsky, a Technical Director of Engineering at Mountain View, California-based Google, Inc. Mark has held this position at Google since November 2004. Before joining Google, Mark was a Distinguished Engineer at Redmond, Washington-based Microsoft Corporation. While at Microsoft, Mark was a founding member and principal […]

Flickr Thumbnails now Showing in Yahoo! Web Search Results

Interesting developments at Flickr and Yahoo! web search. Based on Flickr Interestingness data that the service has been collecting, Yahoo! Web Search is now showing Flickr thumbnails of the most popular photos of popular landmarks when these landmarks are searched on by users. Here are some examples: Machu Pichu Eifel Tower Great Wall of China […]

2007 Web Analytics Shootout – Interim Report

Use the following link to go straight to the Final Analytics Report. Introduction to the 2007 Analytics Shoot Out – by Jim Sterne Every web analytics tool measures clickthroughs and page views a little differently. They’re all using slightly different yardsticks and getting slightly different results. The disparity is driving us to distraction. Just how […]

Comparison of 7 Different Analytics Packages

Perficient Digital is pleased to announce the publication of the 2007 Web Analytics Shootout – Interim Report. A product of many months of effort (we started on this in October 2006), and can now show data from 7 different web analytics packages running side by side across 4 sites. This allows us to do some […]

The Challenge for Web 2.0 Companies

Aaron Wall offers up some good thoughts on why Most Web 2.0 Companies will Fail. His discussion focuses on the leverage they seem to lack. He ends the post with “The reason most Web2.0 companies will fail is that they are creating entire companies based around a feature to another product while having no market […]

Adam Lasnik talks about paid links, duplicate content and more

What follows is an interview with Adam Lasnik, who is an SEO Strategist at Google. Adam has become extremely well known in the community as a new voice for communications from Google to the webmaster community. Here is his bio: Before there was a public Internet, Adam was e-mailing. Before there was Netscape or Internet […]

Interview with Google’s Adam Lasnik

Adam Lasnik and I spoke about paid links, duplicate content and more late last week. The paid links conversation was very interesting. One of the things that Adam made clear is that Google is not looking to detect 100% of paid links. Their focus is much more on the links that are being sold for […]

SEO

MAGS 2007 Conference

Yesterday I attended the MAGS 2006 Conference, put on by the Magazine Association of the Southeast. The conference was attended by a wide range of Southeast US-based publishers. Some of the publishers in attendance were quite sizable publishers, such as Rodale. I spoke on the topic of SEO, and the session was well received. The […]

SEO

7 Observations from SES New York 2007

Search Engine Strategies in New York was once again a good show. It seems to have grown again this year, and I always enjoy the opportunity to catch up with different people in the biz. Here are & major impressions I have following the show: There is really so much opportunity out there. New things […]

SEO

Interview of Unica’s Steve O’Brien

The following is the transcript of an interview of Steve O’Brien, VP Internet Solutions Marketing for Unica, and co-writes a blog with Rand Schulman of Unica. Steve is responsible for driving Unica’s success in the online marketing space. With over 20 years of management experience in the technology industry, Steve’s career includes director and VP-level […]

Interview of Google’s Rajat Mukherjee

The following is the transcript of an interview of Rajat Mukherjee, product lead for Google’s Custom Search Engines project. Dr. Rajat Mukherjee is a group product manager on the search team at Google, Inc., working on several products, including Google Custom Search. Prior to joining Google, Rajat was senior director of product management, Yahoo! Search […]

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