Eric Enge

The following is the transcript of an interview of Tim Mayer, who is responsible for the product direction of Yahoo! Search Technology. Tim brings over 10 years of search experience to Yahoo! with previous roles at Overture, FASTSearch & Transfer, Inktomi and Thomson Corp. Tim was previously Vice President of Web Search Products at Overture […]

Jakob Nielsen is a widely recognized usability guru. Here is a sampling of some comments about him in the press: “the king of usability” (Internet Magazine) “the guru of Web page usability” (The New York Times) “the world’s leading expert on Web usability” (U.S. News & World Report) “one of the top ten minds in […]

Tony Ruscoe over at Google Blogoscoped has found out that Google has released a new social link sharing service called Google Shared Stuff. If you have a Google account, this service allows you to get started simply by dragging Google’s Email / Share button onto the bookmark toolbar in your browser. Once there, all you […]

Recently, in a conversation that Matt Cutts had with Rand Fishkin, Matt confirmed that Google does not see the use of NoFollow on your web sites as a spam tactic. Here are Matt’s exact words: The nofollow attribute is just a mechanism that gives webmasters the ability to modify PageRank flow at link-level granularity. Plenty […]

In late April of 2007, I interviewed Ask.com‘s Gary Price about the topic of mobile search. While this interview is, therefore, a bit dated, I still find a lot of interesting stuff in it. This is typical of speaking with Gary, who is a walking encyclopedia of everything taking place on the web. Few people […]

There are so many different aspects of SEO. It’s a complicated topic, and it can often be difficult to explain to clients. We try to use an approach that helps our clients quickly get an understanding of what is driving the various recommendations we make. We do this by breaking down the major aspects of […]

Recently I spoke to Kevin Ryan, the person at Incisive Media that has taken over responsibility for the Search Engine Strategies shows. Here is his bio for his career prior to Incisive: Search Editor, iMedia Communications; CEO, Kinetic Results; VP, Interactive, Wahlstrom Interactive. Kevin Ryan’ s current and former client roster reads like a “who’s […]

Hoo boy, with that title, this better be good … The paid links discussion raged hot and heavy at Search Engine Strategies San Jose last week. Whenever the debate comes up again, there is a lot of confusion and misinformation that gets put out there. Keeping in mind (here is the ritual disclaimer) that while […]

Perspective Four years later and the conclusions drawn in this groundbreaking report still stand the test of time. Perficient Digital was the first company to scientifically prove just how different the results are from analytics packages: The industry has gone through some changes, and (Clicktracks, IndexTools, & HBX have all been acquired), but the variation […]

This is the second part of the Final Report of the 2007 Web Analytics Shoot Out. You can see Part 1 of the Report here. Section 6: JavaScript Placement Matters One of the things I heard from the vendors was a concern about where their JavaScript was placed on the page, with respect to that […]

Introduction to the 2007 Analytics Shoot Out – by Jim Sterne In this updated 2007 Analytics Shoot Out, Perficient Digital takes the same approach of head-to-head comparisons of major web analytics packages on real websites. Yes, they evaluate things like ease of implementation, use, and reporting. Yes, they look at the strengths and weaknesses of […]

The 2007 Analytics Shoot Out Final Report is now available. This report is the final report in our study of 7 different analytics packages running across 4 different web sites simultaneously. Here are the sections you will find in this new report: Section 1. An executive summary of the report, findings, and key takeaways. Section […]