Eric Enge

Eric Enge is part of the Digital Marketing practice at Perficient. He designs studies and produces industry-related research to help prove, debunk, or evolve assumptions about digital marketing practices and their value. Eric is a writer, blogger, researcher, teacher, and keynote speaker and panelist at major industry conferences. Partnering with several other experts, Eric served as the lead author of The Art of SEO.

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Mobile Voice Usage Trends in 2020

Why You Should Know About the New Google Page Experience Signal – Here’s Why #242

The Critical Role of Audience Intelligence with Eric Enge and Rand Fishkin – Webinar Transcript

Blogs from this Author

Writing for the Web

Overview Writing effectively for search engines is, at first blush, not much different from writing effectively for any other medium. Certainly, many key guidelines remain the same, such as writing well-structured paragraphs centered around one key idea. One overarching guideline is that the best way to write for search engines is to write for real […]

Content Marketing

Video Search Engine Optimization (Video SEO)

This article will outline tips for optimizing your video files to get traffic to your web site. Video search optimization is in its infancy, but it’s growing rapidly. As more and more users get broadband access, video’s usage level will grow even further. In addition, more and more web sites are simply shoving video in […]

Digital Marketing SEO

Majestic OSE Shootout

There are a number of tools available in the market today that provide backlink data for websites. The two most well-known ones are Open Site Explorer (OSE) and Majestic SEO. But which is better? I decided to dig in and try to get an answer to that question. It then occurred to me that the […]

Research & Studies SEO

12 Cool Things you can do with Unica’s Affinium NetInsight

Next up in our series of cool things about analytics article series, is Unica’s Affinium NetInsight. This package is packed with power, yet is simple to use, is easy to install, and is also available on demand. To get a better understanding of some of the key capabilities of this tool, I spoke with Akin […]

Analytics

Metatags and SEO

The role of metatags is misunderstood by some members of the webmaster community. I still have people who are not in the business come up to me and talk about SEO as if it’s all about picking keywords metatags. I try not to cringe when I get into these discussions. I once had an idea […]

SEO

Link Building Strategies – 8 Basic Techniques for getting links

Linking is one of the most important components of increasing traffic to your web site. Here are 8 simple methods to get links to your site: Links are a contract term: Any time you sign a contract with a new business partner, include in the agreement a requirement that they must link to your site. […]

SEO

Linking Overview

You may have heard that links from other sites to your site play a key role in helping your site rank highly in search engines. This is, in fact, true – but it’s important to understand what makes a good link versus a bad link. This paper will discuss all of this in detail. When […]

SEO

Javascript location and Analytics Accuracy

Last year in our Web Analytics Shootout report we discussed the effect that Javascript placement has on the collection of analytics data. For example, you can place your analytics Javascript at the top of you page (right after the opening <BODY> tag, or even in the header), or at the bottom of your page (right […]

Analytics

10 Cool Things you can do with IndexTools

One of the tools that we have been evaluating during our Analytics Study is IndexTools. IndexTools is a powerful web analytics tool that is available at a relatively low price. I sat down with Dennis R. Mortensen, IndexTools COO, and we went through 10 cool things you can do with IndexTools. Here they are: 1. […]

Analytics

11 Cool Things you can do with HBX Analytics

Next up in our series of cool things about analytics article series, is Visual Sciences’ HBX Analytics. To help me learn the ropes of HBX Analytics, I had the capable help of Ali Behnam, who works in professional services at Visual Sciences. What you will see in the points below is a highly configurable application […]

Analytics

Google Custom Search Engines (Google CSEs)

Overview Google’s new Custom Search Engine (Google CSE) program enables website owners to define their own search engines. CSE provides a deceptively simple form-based interface for building a domain-specific search engine on top of the Google search platform. This means that the builder gets to focus on selecting valuable content and tuning the ranking criteria, […]

SEO

Building a Quality Custom Search Engine

One of the key factors that will determine the long term success of Google’s Custom Search Engine announcement is whether or not users will find value in Custom Search Engines (CSEs). Put differently, will CSEs differ enough from Google’s core search results to be worth the trouble? Users are not going to use these things […]

SEO