Eric Enge

Here it is in a nutshell: Engagement with Japanese tweets is more affected by Social Authority levels than are Western language tweets. [Tweet This!] Use of Hashtags, links, and longer tweet length have an even greater positive impact than they do in Western language tweets. [Tweet This!] In December we published our study on Twitter Engagement, with a […]

In this episode of Here’s Why, Mark & Eric tackle the biggest obstacles of successfully implementing a sound SEO plan for your company’s overall marketing strategy. Your CTO will probably have different goals from your CFO, while you and your CMO might have different opinions on the best way to move forward. Knowing how to […]

In this episode of Hardcore SEO, Eric and Senior Marketing Consultant Kristina Ferrari-Barrett discuss the best ways to yield tons of great content marketing ideas during team brainstorms. Kristina breaks down her methods of Brain Libs and Speed Storming and how they can produce lots of great ideas in a short amount of time. Full […]

In this episode of Here’s Why, Mark & Eric discuss the benefits of SEO and Social Media working together. Search and social fall under the umbrella of digital marketing and should not be kept in separate silos. But too often, in larger organizations in particular, they each work by their own agenda. In this four minute […]

In this episode of Here’s Why, Mark and Eric discuss how powerful personal branding can be. They explain why brands should not be afraid of putting real faces out in the world to represent them, and why they should not hide behind their logos. Mark and Eric start with explaining the concept of Pareidolia and […]

What you see before you is the result of analyzing more than 2 million Western language tweets out of over 4 million Tweets we collected. In this paper we will outline the results of analyzing that data to learn and understand what drives behavior on Twitter. One of the main goals: to see what really drives […]

In this episode of Here’s Why, Eric and Mark discuss the history of Link Building. A lot of people are afraid to do link building anymore, especially after Matt Cutts and Co. came down on it pretty hard as a marketing strategy. However, link building is more about brand building these days. When done correctly it […]

BONUS! Watch our Live Virtual Keynote Online Event on “All Things Mobile” withGoogle’s Gary Illyes and Eric Enge. Google’s Gary Illyes recently was gracious enough to answer questions about the new “Mobile-Friendly” ranking factor, as well as other SEO related topics. Eric Enge, Question 1: This Search Engine Land article provides a lot of information on […]

On August 7th, 2014, Google announced that it was going to provide a rankings boost to sites setup with SSL over those that were not (HTTPS vs. HTTP). The above linked post makes it clear that “For now it’s only a very lightweight signal”, but how small? In today’s post, I will share: Data from […]

In this episode oh Here’s Why, Eric and Mark discuss the do’s, don’ts, and dangers of Private Blog Networks and Microsites. They walk through how private blog networks are created, for what reasons they get created, and how and why to avoid them. They also discuss microsites, how they can be considered Private Blog Networks, […]

In this episode of Here’s Why, Mark and Eric discuss the Singularity, Google’s ever-evolving Artificial Intelligence, the Knowledge Vault, making sure that we keep our robot overlords happy, and much more. For a deeper dive into the world of Google’s Knowledge vault, check out Eric’s article: Knowledge Graph Advances From Google. Don’t miss a single […]

In this episode of Here’s Why, Mark and Eric dive head first into the world of Ello. They discuss the reasons behind Ello’s recent surge in popularity, who created it and why, and what the future holds for the burgeoning social network. If you haven’t read it already, definitely check out Mark’s incredibly in-depth guide: […]