Eric Enge

Autumn Truong is the senior manager of global social media marketing at Cisco. Today’s post is the transcript of an interview in which Mark Traphagen and I spoke with her to learn about what Cisco is doing in social. Eric: Can you provide us with a little background on what Cisco is doing in social […]

Building relationships with influencers can help take your marketing efforts to a new level. However, if you try to rush the process you run the risk of coming off as spammy and insincere. In this episode of Here’s Why, Mark and Eric will explain why influencer relationships matter, how to obtain them, and how to […]

In today’s marketing landscape, content is king. Content, however, is also everywhere. This means that producing content that truly stands above the rest becomes harder and harder each passing day. Mark and Eric are here to help. In this episode of Here’s Why, they will explain how to implement a content marketing plan that will […]

Natanya Anderson is the Director of Social Media, CRM, and Customer Care at Whole Foods Market. Today’s post is the transcript of an interview in which Mark Traphagen and I spoke with her to learn about all the cool stuff Whole Foods is doing in social. Eric: Can you discuss the objectives for Whole Foods […]

Many social media platforms tend to come and go with their hyperbolic claims of being the “next big thing.” The term “game changer” also tends to be thrown around pretty loosely; getting attached to whatever the latest and greatest platform happens to be at the time. While the new live video host known as Blab […]

In late July, we saw reports that Wikipedia had seen large drops in traffic. This led some to speculate that this Wikipedia Google traffic loss was because Google was favoring its own properties more, at the expense of Wikipedia. In today’s post, I am going to reveal findings about Google’s results using four different snapshots of rankings […]

Much has changed since the last edition of The Art of SEO was published back in 2009. There is one thing that hasn’t changed however; the complexity of Search Engine Optimization. In this episode of Here’s Why, Mark asks lead author of the book, Eric Enge, what has changed not only in the world of […]

Social media has become the primary way most people discover and share content. When a piece of content sends social media shockwaves, it must have an impact on its SEO value? Not necessarily. In this episode of Here’s Why, Mark & Eric will discuss why social signals are not the straightforward ranking signal that many […]

Have you ever seen those URLs that people sometimes include on their pages, but which are not implemented as physical links? It can be frustrating if someone uses some of your content, and then gives you a citation like that, but it does happen. Did you ever wonder if Google treats those “URL Mentions” as […]

While almost anyone can call themselves a “content marketer” just by creating content, not everyone should be one. Simply starting and maintaining a blog is a tremendous undertaking. And really, unless you have an area of expertise to cover, your content will probably get lost in the endless glut of the over-saturated world of content […]

As we look forward to a new era on Google+, we can now focus on what we need to do to maximize what we get out of it as a social network, and on what we need to do to maximize our engagement there. In order to measure engagement on Google+, we took a look […]

In this episode of Hardcore Marketing (formerly known as Hardcore SEO) Perficient Digital’s Mats Tolander discusses Schema and Structured data. Implementing both are crucial to a sound marketing strategy. As intelligent as search engines are, they only know what information they’re looking at if you tell them what it is. Mats and Eric Enge will […]