Study: Does RankBrain Actually Improve Search Results? Google made a big splash in October 2015 when they announced the existence of a new ranking algorithm that they call RankBrain. The news broke in this article in Bloomberg. Google made some very limited comments about what it is, and has had little to say since then. […]
Eric Enge
Eric Enge is part of the Digital Marketing practice at Perficient. He designs studies and produces industry-related research to help prove, debunk, or evolve assumptions about digital marketing practices and their value. Eric is a writer, blogger, researcher, teacher, and keynote speaker and panelist at major industry conferences. Partnering with several other experts, Eric served as the lead author of The Art of SEO.
Featured Insights
Blogs from this Author
Why Google Direct Answers Can Drive Traffic to Your Site – Here’s Why #58
When Google started scraping answers from web pages and displaying them directly on the search results page for relevant queries, webmasters panicked. “Google is stealing our traffic!” they complained. But as it turns out, in many cases a direct answer that comes from your site can actually be a boon to your site traffic, putting […]
Google’s Gary Illyes on Emerging Search Trends – Virtual Keynote 1
Introduction On February 11th, 2016 I had the opportunity to do a live video event with Google’s Gary Illyes and we took on a wide variety of topics in Search and SEO. We then had Mark Traphagen lead a 30 minute Q&A session in which we took questions from the audience. Our second Virtual Keynote […]
Why You Must Become a 10X Brand – Here’s Why #55
These days it’s not enough to be just a brand. You’ve got to be a 10 X brand: ten times better known, ten times more trusted, ten times more referenced than any of your competitors. In this episode of Here’s Why, Mark and Eric will discuss not only what makes a 10X brand, but what […]
Why Some SEO “Experts” are not Really Experts – Here’s Why #54
Since people realized that there was money to be made in the business of Search Engine Optimization, many have self-proclaimed that they are experts or “gurus.” Some indeed have legitimate claims and practice white hat SEO, but just as many or more don’t. In this episode of Here’s Why, Mark & Eric will explain what […]
Here’s Why Digital Marketing Will Never be the Same (with Rand Fishkin) – Here’s Why #53
Here’s Why is a series dedicated to bringing you the most current and relevant developments in the world of digital marketing. For 52 episodes, Mark and Eric have lent their expertise to make these videos both fun and informative. For the very first time, they welcome a guest; but not any old guest, a very, […]
Here’s Why Some Content Goes Viral – Here’s Why #52
Most people assume that viral content is a matter of luck. Luck can play a part. Sometimes a piece of content happens to coincide with a relevant news event or it happens to get in front of the right influencers, and zoom, off it goes. But in reality, there are certain commonalities that most viral […]
Here’s Why You Need to Know FTC Regulations – Here’s Why #51
Over the past few years, the FTC has been releasing a series of enforceable guidelines for online advertisers, content producers, and social media users. The guidelines are meant to protect consumers from potential fraud or deceptive practices. Don’t let ignorance of Federal Trade Commission regulations for social media land you in Internet jail! In this […]
Here’s Why Turns 50: Eric & Mark’s Best Tips! – Here’s Why #50
It has been quite the journey over our past 49 episodes of Here’s Why. We could not be happier to bring you a special, 50th edition episode. Mark and Eric look back and discuss tips and trends from the past year, as well as taking a look at Here’s Why’s past! The digital marketing landscape […]
How to Solicit a Guest Post
Full Transcript Today I am going to explain how to suggest a guest post, how this can benefit you, and why. How Can Publishing Guest Posts on Other Sites Benefit Me? Publishing guest posts on relevant, high authority sites, can be a great way to build your reputation and visibility, either for you personally, or […]
Backlinking Tools May Not Be as Comprehensive as You Think
Just how good are backlink tools such as Open Site Explorer, Majestic SEO and ahrefs at identifying links to the pages of your site? That’s the question we set out to answer in this study, and for many of you, the answer may come as a shock! (Want a quick summary of the results? See […]
Why Your Content Isn’t Getting Links – Here’s Why #49
In the last episode, Eric and Mark told you why your content wasn’t getting the amount of shares that you would ideally like it to get. In this episode, they continue with the theme but shift their focus from shares to links. It can be hard to predict what content really takes off and drives […]