Like a good student, many of the popular digital personal assistants, devices such as Google Assistant, Amazon Alexa, Siri, and Cortana, are getting better and better at answering our questions. But just how good are they, and why does it matter to search marketers? In this episode of our popular Here’s Why digital marketing video […]
Eric Enge
Eric Enge is part of the Digital Marketing practice at Perficient. He designs studies and produces industry-related research to help prove, debunk, or evolve assumptions about digital marketing practices and their value. Eric is a writer, blogger, researcher, teacher, and keynote speaker and panelist at major industry conferences. Partnering with several other experts, Eric served as the lead author of The Art of SEO.
Featured Insights
Blogs from this Author
Why Google’s View of Your Keyword Relevance Matters – Here’s Why #167
In some ways, getting ranked in Google search is like being a contestant in our imaginary “Who Is Most Relevant?” game show. It’s often not enough just to build a single great page with the “right answer.” You have to show Google that your site is relevant for the topic in which you want to […]
Why You’re Not Ranking for That Keyword – Here’s Why #165
Matching up a keyword with what Google thinks users want to see for that keyword can seem like magic. But you don’t have to be a wizard to figure it out. In this episode of the popular Here’s Why digital marketing video series, Perficient Digital’s Eric Enge explains why understanding user intent is the first […]
Rating the Smarts of the Digital Personal Assistants in 2018
This page contains the 2018 update to our Digital Personal Assistants accuracy study. In this new edition of the study, we tested 4,942 queries on five different devices: Alexa Cortana Invoke Google Assistant on Google Home Google Assistant on a Smartphone Siri In this study, we compare the accuracy of each of these personal assistants […]
See Our 2018 Study of Mobile vs Desktop Usage
Latest update May 1, 2018 — This is the latest edition of our study on the state of the mobile web. In this study I’ll show you the level of usage of the mobile web last year (2017) as compared to desktop, and how 2017’s usage level compares to 2016. The stats in this and […]
Why Voice Usage on Mobile Devices is Growing – Here’s Why #164
On a modern ship, the captain controls the vessel with voice commands to the engine room. Thanks to voice-enabled devices such as smartphones and smart speakers, we can control our homes, get information, and perform many tasks with voice, too. In this episode of the popular Here’s Why digital marketing video series, Perficient Digital’s Eric […]
Read Our 2018 Digital Personal Assistants Study
In 2017 we asked nearly 5000 questions to several of the leading digital personal assistants to see which was best at answering simple, factual questions. Now in 2018 we’ve done it again, asking those questions to the following: Alexa Cortana Invoke Google Assistant on Google Home Google Assistant on a Smartphone Siri Find out how […]
Why These 4 AMP Myths Need to Die – Here’s Why #163
Some major publishers and eCommerce sites gave up early on AMP because of its limitations at the time. In this episode of our popular Here’s Why digital marketing video series, Perficient Digital’s Eric Enge busts four persistent myths about AMP that shouldn’t keep you from taking advantage of its incredible speed for mobile page delivery. […]
Why Search Ranking Factor Studies Can Mislead – Here’s Why #161
Search ranking factor studies have become very popular, but there’s a real danger if they lead to unwarranted conclusions. In this episode of our popular Here’s Why digital marketing video series, Perficient Digital’s Eric Enge explains the cautions we should apply to ranking studies, and some ways in which they are useful. Resources See all […]
Why You Need to Get Pagination Right for SEO – Here’s Why #159
Looks like Mark has found a “unique” solution to the pagination problem. If search engines can’t understand the pagination on your site, they’re going to treat it like a stack of papers tossed into the air. The one that lands for a particular searcher may not be the one you intended. In this episode of […]
Why YouTube Is Really Powerful in Google Search – Here’s Why #158
If YouTube is the red pill and other video platforms are the blue pill, Google usually chooses the red pill. But just how much of the Google Matrix is dominated by YouTube? In this episode of our popular Here’s Why digital marketing video series, Perficient Digital’s Eric Enge reveals the findings of his study on […]
How Will Voice Devices Affect the Future of Search?
The world of search is on the verge of massive change. The rise of voice search, the Internet of Things, and digital personal assistants are all coming together to change how we search. Imagine a world without search boxes, without browsers, where you get one answer via voice to your search query. How will you […]