This post is a part of our Featured Snippet Resource Center, feel free to explore more Featured Snippets information at Featured Snippet Resouce Center Here is what Danny Sullivan of Google said in January 2018 about why they are investing in featured snippets: We display featured snippets in search when we believe this format will […]
Eric Enge
Eric Enge is part of the Digital Marketing practice at Perficient. He designs studies and produces industry-related research to help prove, debunk, or evolve assumptions about digital marketing practices and their value. Eric is a writer, blogger, researcher, teacher, and keynote speaker and panelist at major industry conferences. Partnering with several other experts, Eric served as the lead author of The Art of SEO.
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Why Studies and Tests Are Tricky to Do Right – Here’s Why #182
Oh no, another pollster at the front door! Will his survey give a true picture of the actual opinions or the participants? That depends on many variables. It’s the same with studies and tests we do for digital marketing and SEO. In this episode of our popular Here’s Why digital marketing video series, Eric Enge […]
Why Faceted Navigation Can Be Too Much of a Good Thing for SEO – Here’s Why #181
Faceted navigation is great for users on an eCommerce site, but it can cause thin content pages to multiply like rabbits. In this episode of our popular Here’s Why digital marketing video series, Eric Enge explains what can go wrong with faceted navigation and SEO and how to prevent those problems. Don’t miss a […]
7 Conversations with Chris Penn: An Introduction to Machine Learning and AI
When I saw Chris Penn speak at our 2018 Next10x event, I knew I wanted to get together with him for a video session to discuss machine learning and AI. We did that recently, and the videos below are the result. Each video is accompanied by a transcript if you prefer to read. We covered […]
Why You Need to Adopt a Winning Analytics Philosophy – Here’s Why #178
You can’t manage what you don’t measure. But how do you know what your analytics should measure? In this episode of our popular Here’s Why digital marketing video series, Eric Enge gives you four fundamental principles that should define your approach to analytics. Don’t miss a single episode of Here’s Why. Click the subscribe […]
Navigating Today’s Voice Search / Voice Interaction Landscape
The voice revolution is coming. But how soon, and how much is happening now? What are the opportunities for businesses? This guide to voice answers those questions and more. Is Voice Usage Growing? The answer is a resounding “yes,” as shown by this chart shared by Bing’s Purna Virji at Pubcon Fort Lauderdale in April […]
Why Google Uses Machine Learning in Search – Here’s Why #176
Eric has created a new machine learning app to help Mark improve his driving. Can anything perform such a miracle? In this episode of our popular Here’s Why digital marketing video series, Eric Enge explains what benefits Google tries to get from machine learning to improve the quality of search results. Don’t miss a […]
Why Mobile Is Now the Undisputed Traffic Champion – Here’s Why #175
There can be only one world champion chess player, and there can be only one champion source for web traffic. In this episode of the popular Here’s Why digital marketing video series, Perficient Digital’s Eric Enge reveals findings from the latest edition of his annual examination of desktop vs mobile traffic. Don’t miss a […]
Why Content and Promotion Need to Work Together – Here’s Why #172
George has another harebrained scheme, but he needs to get Jerry’s cooperation for it to work. Can he sell it to Jerry? Was getting Kramer involved a good idea? (Is it ever?) That gang may never work together well, but your digital marketing channels must for you to succeed. In this episode of our popular […]
Featured Snippet Churn Documented: What it Means for Your SEO Strategy
If you’re in the search industry, you’ve likely noticed featured snippets where the site used as the source of the information changes over time. It’s clear that Google is going through some type of optimization process designed to improve the overall results. In our latest study, we examine the general stability of Google’s featured snippet […]
Featured Snippet Churn Documented: What it Means for Your SEO Strategy
If you’re in the search industry, you’ve likely noticed featured snippets where the site used as the source of the information changes over time. It’s clear that Google is going through some type of optimization process designed to improve the overall results. In our latest study, we examine the general stability of Google’s featured snippet […]
Why SEO Is So Much Better Now (But Can Still Improve) – Here’s Why #170
The villagers caught a black hat SEO and brought him to the wise knight for trial. Let’s be thankful that SEO methods have come a long way since the ancient times of search engines! In this episode of the popular Here’s Why digital marketing video series, Perficient Digital’s Eric Enge gives evidence that SEO has […]