“Gone are the days of the corporate brand being controlled by the C-suite or marketing ivory tower. Today your brand is what your audience says it is.” – Mark Sunday, CIO, Oracle It’s been nearly two decades since Cuba Gooding Jr. convinced Tom Cruise to scream “Show Me the Money” in Jerry Maguire. That exact […]
Blogs from this Author
Oracle Recognizes Perficient with Health Sciences Award
Oracle’s Health Sciences Global Business Unit has chosen Perficient, a Platinum-level Oracle partner, as the winner of its 2015 Partner Excellence Award. This honor recognizes partners who deliver innovative uses for Oracle technology and deploy successful, groundbreaking solutions using best practices for the life sciences and healthcare industries. Perficient has driven digital transformation initiatives for […]
Shifting Forces: Competitive Strategy in the Digital Age
Digital transformation isn’t just driving the way we run our businesses, but also influencing how we handle milestones in our lives. When J.J. Watt signed an NFL contract worth $100 million, he wasn’t sure what to do next. So he googled the phrase “What do rich people buy?” Unimpressed with the search results, his first […]
Care, Consumerization, and the Cloud
The phrase “Consumerization of Healthcare” has been around for several years, but only recently has it begun to fulfill its promise by meeting the needs of a wider audience. While consumers have demanded and received more detailed information about health plans online for over a decade, the latest shifts have allowed patients greater access to […]
Consumer-focused Technology is Driving New Options for Care
Q: Can you overstate the value of customer satisfaction and retention? A: It isn’t necessary, the numbers speak for themselves. • 64% say customer experience is more important than price when deciding who gets their business. * • 12 – the number of positive experiences it takes to make up for one poor one. * […]
The Buzz from Kscope15: The Continuing Need for Experts
On Monday afternoon, comedian Don McMillian addressed the crowd of developers and other Oracle users at the 2015 Kscope conference. Focusing on technology’s extremes and absurdities (real or not) has become McMillian’s brand, as seen in this post from earlier this year. In personal communications, especially online, most people aren’t very concerned about sound grammar […]
ODTUG goes Hollywood: Analytics, Hyperion in Kscope Spotlight
As Oracle customers, partners, and developers head to Hollywood (Florida, that is) for ODTUG’s 2015 Kscope conference, the key topics include strategic approaches to analytics and equity management, with two sessions featuring Perficient experts. “When it comes to enterprise intelligence, there are numerous data sources to oversee. The challenge lies in sifting through what’s significant […]
Two-Minute Video: Customer Success with Oracle Sales Cloud
In this new video from Oracle, hear from Tom Munley, General Manager for the Oracle Emerging Solutions group at Perficient, about how Oracle Sales Cloud with OBIEE helped the organization implement a new quota management program — and bring together a sales team dispersed throughout the US. See the Two-minute video: Perficient and Oracle
Digital Disruption: 1960 to 2015 and beyond
“Be the joyful digital disrupter, not the hesitant and befuddled digital disruptee.” – Bob Evans, SVP Communications, Oracle I’m a big fan of the recently concluded series Mad Men. The main theme of the show was societal change: Recognizing what has happened, what is happening, and dealing with it in one’s professional and personal lives. […]
IT Spending Trends for 2015: The Real Story is Revenue
“I want to be the IT guy who’s out of the IT business.” –CIO at an asset management company. Earlier this week, I was reviewing Computerworld’s 2015 Tech Spending survey results, published a few months ago. Looking at the numbers again, it’s clear that the story isn’t about specific technologies as much as it […]
Infographic: U.S. Data Consumption Growth
According to a study from the University of California at San Diego, U.S. data consumption per person in 2015 has risen to 8.75 zettabytes annually, equal to a daily consumption of nine DVDs per person per day. (The reference works for me, although I think some kids today look at DVDs the way I look […]
A Proposal for CIOs to Consider
After a recent conference on the modern customer experience, my colleague Sheri Hastings had some great takeaways, described in two separate posts on our Digital Transformation blog, “How George Proposed to Jane and Why CIOs Should Care.” If “Evolve or Die” is the core message, then the Fortune 500 is the case study: Fifty percent […]