Oracle announces strategy for marketing cloud

Mark Hurd recently announced a vision and strategy for the Oracle Marketing Cloud. This cloud service platform is built off recent acquisitions: BlueKai, Compendium, Eloqua and Responsys. The promise is to deliver enterprise-capabilities marketers need to “unify customer data, engage the right audiences, and deliver the high-performing marketing programs.”

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Essentially the Oracle Marketing Cloud is an amalgamation of Oracle’s marketing automation technologies, namely:

• BlueKai,
  • big data for marketing
• Compendium,
  • a cloud-based content marketing provider that helps companies plan, produce and deliver engaging content across multiple channels throughout their customers’ lifecycle.
• Eloqua,
  • cloud-based marketing automation and revenue performance management
  • the core of Oracle’s Marketing Cloud
• and Responsys
  • manage their digital relationships and deliver the right marketing to their customers across email, mobile, social, display and the web. – See more at: http://www.crunchbase.com/organization/responsys#sthash.9wud4SHF.dpuf

and combining them with Oracle’s Social Cloud. Oracle Social Cloud is a cloud service that helps you manage and scale your relationship with customers on social media channels.