Art Zippel

User experience (UX) researchers must take on the roles of a news reporter, therapist, and detective. All of those need to be wrapped up into a non-judgmental, non-aggressive, patient, empathetic, friendly next-door neighbor persona. Oh yeah, they also need to have an amazing poker face because users say the darnedest things. Most importantly: UX researchers […]

Have you ever put your jacket on before your shirt? How did that go? The sequence of your routine tasks can make a big difference. Have you ever thought the answer to a question was obvious because of the questions that came before it? People are conscious of the sequence of how things happen. Hearing […]

Are light switches only for turning lights on? Does a chef only cook with salt? With the exception of NASCAR, do drivers only make left-hand turns? Recently, it’s become fashionable for some people outside of user experience (UX) to boil down all of UX to “UI/UX.” Stakeholders are heard saying “Oh yeah, we’ll have our […]

It’s about not crashing the plane. “Wow, I certainly missed that one” is not what you want to say at the end of a research project that crashed into the ground. In the process of developing usability tests or surveys, we can become experts about what users think, or so we believe. For this post, […]

To put it in a Google Analytics perspective, what should your sample size be? How much should end-users be involved in the user experience research process? To understand what is going on with your home page, would you only analyze user data from a Monday on a holiday weekend from 1:00 pm to 2:00 pm? […]

Usability testing is not what Google Analytics is designed for. What if you could get your customers to tell you whether they would use what you are developing before you spend resources developing it?  What if your customers could tell you what to change or not change before you start making changes?  Henry Ford’s ‘faster […]