In today’s saturated world of marketing data, the customer remains at the centre of what marketers do. Chief Marketing Officers (CMOs) often face higher expectations from their management and customers regarding personalizing marketing data for optimizing the marketing dollar. Fact Check! According to a Forbes Insights and Epsilon survey, 81% of marketers said they face […]
Arun Murugadoss
Arun Murugadoss is a Digital Technology Leader at Perficient in transforming, creating new technologies, and setting up business governance models. He works closely with business, IT, and marketing stakeholders at major brands in solving business problems thru Innovative and cutting-edge Technology Solutions.
Blogs from this Author
Why Is It Important to Upgrade to Optimizely CMS 12, Commerce 14, and .NET 6?
A new year means new projects and marketing strategies, but how do you want to improve your key systems in 2023? We’ve put together this overview to help every Optimizely CMS/DXP user think about the precious aspects. Released in November 2021, .NET 6 marks the latest update in the .NET Core product line. .NET 5 […]