Allysa Mousourakis

Allysa is a Senior Paid Search Specialist for Perficient Digital. She has seven years experience with digital marketing and paid advertising.

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Performance Planner Part 1 – Make the Most of Your Google Ads

Google Ads is launching a new tool called the Performance Planner. The goal of this tool is to identify the ideal budgets for your campaigns and drive additional conversions by giving you bid and budget recommendations, which highlight how you could maximize one out of three performance metrics: clicks, conversions or conversion value. In the […]