Most of you are probably thinking this is a tough topic during a holiday season, but we are all thinking 2017 at this point, even though we are all wondering where in the world did 2016 go! Moving on…2017, a year to make things connect. Does your Eloqua connect to a CRM? If you answered […]
Amy Anderson
Blogs from this Author
Oracle Marketing Cloud – Program Canvas versus Program Builder
If you didn’t attend Oracle’s webinar “The New Program Canvas: What Is It and How to Use it”, you missed a great event, but I captured the highlights to share with you. Starting yesterday Oracle is rolling out the new Program Canvas per the 484 Release. (More release details can be found here.) I want […]
Oracle Marketing Cloud – Release Details and Roadmap
What you’ve seen so far: Marketing Cloud Unification: it is the new look and feel of the applications and is being rolled out across all Oracle platforms for consistency. New Navigation: grouping common functions in Eloqua in the same area and better structure of the items in the system. Visual Changes to Campaign Canvas: Oracle […]
The Controversial Campaign
I bet you thought, wow is she really going to go into the whole Presidential Race ‘thing’…nope, not touching it! I’ll touch on another campaign that most marketers stress or think about on occasion. To Nurture or not to Nurture! If you have a nurture campaign, congrats! If you don’t, why not? When I’m talking […]
MME 2016 in Review
Modern Marketing Experience (MME) 2016, what a four-day affair! Insightful, amazing and overwhelming…that would be what MME was this year. So much great content, it really is hard to put into words how great it was. It was described by an Oracle Service Cloud Consultant that when going to the 3rd floor, which was the […]