This is the question that keeps marketing leaders up at night. It’s easy to compile a report that includes vanity metrics – page views, blog comments, impressions, downloads, and click-through rates.
However, to move your business forward and demonstrate how your digital marketing efforts contribute to the bottom line, you’ve got to take it a step further.
Highly successful organizations measure and report on actionable analytics. Understanding these metrics – and making decisions based on this data – are what will make you shine as a marketer.
This infographic reveals insights on actionable analytics, so you’re poised to lead the way in your enterprise by shifting the priorities to focus on volume growth, channel metrics, and long-term profitability from customers.
Download our latest guide to learn how actionable analytics can move your business forward.
