If you believe great Salesforce architecture is built through collaboration, curiosity, and real world problem solving, Architect Dreamin’ is your kind of event.
Taking place January 21–22, 2026 in Scottsdale, Arizona, Architect Dreamin’ brings together solution architects, system architects, senior consultants, and senior developers for two days of deep technical exploration and peer-led learning. And this year, two of Perficient’s own experts, Allie Vaughan, Technical Director AI & Data 360, and Anu Pandey, Technical Director AI & Data 360, are helping lead the conversation.
What Is Architect Dreamin’?
Architect Dreamin’ is designed for professionals who already architect, design, and deliver at scale. It is created by architects for architects, with no sales pitches and no basics, just meaningful exchange among peers who have been there.
What you will experience:
- Real world insights and practical solutions tailored specifically for architects
- A collaborative setting that fosters sharing and learning among industry leaders
- A program dedicated to maximizing your Salesforce capabilities
- Expanded workshops, immersive design challenges, and interactive solutioning sessions
- Community activities that recharge and reconnect, because strong architecture is built on strong relationships
Architect Dreamin’ unites the global Salesforce architect community to share, learn, and grow together. Every discussion, diagram, and debate helps shape the future of scalable, sustainable Salesforce solutions.
Spotlight Session: Unifying the Un‑unifiable in Data 360
When customers span multiple accounts and roles, traditional unification models fall short. This session tackles that complexity head‑on, focusing on how architects can design flexible, high‑performing models that support advanced segmentation and activation.
Unifying the Un‑unifiable: Exploring Custom Unification Strategies in Data 360 invites participants to collaboratively explore patterns, tradeoffs, and practical approaches grounded in real architecture challenges.
This session will provide:
- Frame a real scenario with multi account, multi role customer relationships
- Facilitate open discussion and live whiteboarding to explore custom unification strategies
- Dive into identity resolution and Data Model Object design within Data 360
- Consider impacts on segmentation, activation, and cross system alignment
- Produce two visual modeling diagrams you can take back to your teams, one representing the source Salesforce org and one depicting the proposed Data 360 solution with identity resolution
This session is not about a single right answer. It is about surfacing practical patterns and shared insights that architects can apply in their own environments.
In their own words:
“Data 360 gives us incredible power, but the real challenge is modeling relationships the way customers actually exist in the world to create solutions that can scale and are optimized for a consumption-based product.”
— Allie Vaughan, Technical Director, AI and Data360, Perficient
“What I love about this topic is that there is not a single right answer. Every organization carries hidden assumptions in its data model, and uncovering those together is where the real learning happens. This session is about slowing down, thinking deeply, and designing unification that truly serves the business.”
— Anu Pandey, Technical Director, AI and Data360, Perficient
Spaces are limited, so be sure to sign up today.
Ready to Join the Architect Dreamin’ Community?
Architect Dreamin’ is where experienced Salesforce professionals come together to challenge assumptions, sharpen their craft, and learn from peers who have been there.
Event details:
- Dates: Wednesday, January 21 – Thursday, January 22, 2026
- Location: Scottsdale, Arizona
- Format: 20+ architect‑led sessions across five tracks, hands‑on workshops, collaborative experiences, and community‑driven activities
🎟️ Seats are limited.
Secure yours and join the architects who are building the future of Salesforce, together.
