In this episode of What If? So What?, Jim talks with Jennifer Baker, former CTO of Synovus. She shares her journey from unexpected career opportunities to becoming a trailblazing technology leader in the insurance and banking sectors, culminating in significant strides in product development, customer experience, and digital transformation.
Beyond her professional accolades, Jennifer passionately advocates for education and empowerment of women and children through her nonprofit work. Her story is a masterclass in continuous learning, adaptability, and the crafting of a career full of diverse experiences, which she likens to assembling “puzzle pieces.”
Step into the realm of fostering inclusive workplaces, especially in tech, where women are alarmingly underrepresented. Hear Jennifer’s insights on the critical need for mentorship and sponsorship to support women in technology, especially in a post-pandemic world.
As a self-described “accidental CTO,” Jennifer shares her journey embracing unforeseen opportunities and adapting in a rapidly changing digital world. Her experiences offer inspiration and practical lessons for aspiring tech leaders, underscoring the importance of intentional inclusion to spark innovation and ensure diverse representation.
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Meet our Guest
Jennifer Baker, Strategic Technology & Business Transformation Leader
Jennifer has more than 20 years of experience and a proven track record of driving transformative change in diverse industries, including fintech, retail, banking, insurance, technology, and consumer products. A former chief technology officer, her expertise lies in spearheading comprehensive initiatives that enhance scalability, reduce technical debt, and streamline operations, resulting in substantial cost savings and revenue growth.
Jennifer is passionate about empowering women in science, technology, engineering, and math (STEM), and actively serves on the board of directors for both DataScan, a fintech company in the automotive sector, and Women in Technology in the Atlanta metropolitan area.
Connect with Jennifer
Meet the Host
Jim Hertzfeld is Area Vice President, Strategy for Perficient.
For over two decades, he has worked with clients to convert market insights into real-world digital products and customer experiences that actually grow their business. More than just a strategist, Jim is a pragmatic rebel known for challenging the conventional and turning grand visions into actionable steps. His candid demeanor, sprinkled with a dose of cynical optimism, shapes a narrative that challenges and inspires listeners.
