Natalie Wright Innovates and Excels at Perficient

Perficient strives to empower our people through a collaborative, supportive, and welcoming work environment. Our award-winning culture builds a foundation for our colleagues to grow their careers, build global connections, and work with some of the biggest brands in the world. This is the backbone of our Perficient People Promise to challenge, champion, and celebrate our people who make a difference each day for our clients, colleagues, communities, and teams.

We recently had the opportunity to sit down with Natalie Wright to learn more about her experience at Perficient. Natalie shared how she feels supported by the team and culture at Perficient, and how she innovates within and outside of her role on the email marketing team. Keep reading to learn more!

How long have you been with Perficient and what roles have you held?

I was initially at Perficient for about two and a half years. I was on the Partner Marketing team aligned to our Microsoft, AWS, and Twilio partnerships. I then shifted roles into email marketing to explore my interest in digital marketing. An opportunity presented itself at a different company before I ultimately decided to return to Perficient in October 2022. Now, I am an associate email marketing manager on the Corporate Marketing team.

The main reason I came back to Perficient was the culture. The incredible support I receive at Perficient allows me to do my best work. The team helps keep me sharp in my role, and I can learn so much from all the other marketers. There’s always someone I can reach out to if I don’t know the answer or if I need support in areas that aren’t my specialty. True collaboration and the motto, “if one of us shines, we all shine,” are engrained in our culture at Perficient.

Learn More: Perficient Champions Growth for Everyone

Can you describe a typical day in the life of an associate email marketing manager?

My role mainly consists of managing our Pardot database, creating and sending emails, making sure we’re compliant with data and privacy laws on a global scale, and targeting the right people at the right times with our emails.

My team is responsible for creating emails that are sent externally from Perficient. The most common types of emails are prospective client facing emails and emails to our partners. Additionally, internal emails that are specific to business units or practice areas run through my team as well. Creating customizable emails that our Perficient sellers can leverage for direct client outreach is also an important part of my role.

What is your favorite aspect of your role?

My favorite part is getting to analyze and evaluate processes. I appreciate when processes run smoothly. It’s exciting to look at things we’ve always done and see if there’s a better, more efficient way to do them. Asking questions and using data to drive and update our processes is crucial. Especially with privacy laws changing and Perficient expanding into new countries, it’s important that we continue to evaluate and evolve.

Are you a part of any Culture Groups at Perficient?

I’m a member of the St. Louis Social and Cultural Committee, and I help plan events that continue fostering our amazing office culture. We host monthly events such as happy hours and lunch meet and eats. We also have annual traditions like a chili cookoff and a Thanksgiving potluck! We recently hosted a reception to celebrate our contributions and efforts during Hunger Action Month to help our community stomp out food insecurity.

Explore More: Follow Along on Perficient’s Social Media Channels

Whether big or small, how do you make a difference for our clients, colleagues, communities, or teams?

I make a difference by enabling our marketers to succeed and reach their campaign goals. I make the email team’s capabilities known so that marketers can in turn better support their subject matter experts, partners, and stakeholders. Educating the broader marketing team about what resources they have available to them and how our email team can support, such as sharing best practices, analytics education, and optimizing campaigns, are overarching ways I make a difference at Perficient.

What are you proudest accomplishments, personally and professionally?

Personally, about four years ago, I started getting more into health and fitness. I joined a community and focused on consistency. Over time, I noticed a huge difference in my strength, confidence, and overall health. Professionally, I’m proud of building a solid team structure. Being able to build and support a team that runs smoothly and delivers for our stakeholders has been very rewarding.

What advice would you give to colleagues who are starting their career with Perficient? 

The advice I give to everyone is don’t be afraid to ask questions. Even if you think it’s silly or obvious, it’s probably not. I would also say try to give yourself some grace when you’re going through the onboarding process. There is a lot to learn, but eventually things will click. You will build up confidence, so just be patient.

If you had to define yourself using one Perficient value, which would it be and why? (People, Pride, Clients, Innovation, Integrity, Collaboration) 

I would say innovation. Mistakes are bound to happen, but innovation often stems from mistakes. It’s about what happens after those mistakes and the lessons learned that matter the most. If you’re okay with making the same mistakes over and over, you’ll never improve. So, I always try to reassess and reevaluate. This helps me and the team move forward and do better the next time.

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