Posts Tagged ‘social commerce’

5 Important Benefits of Enabling a Social Commerce Channel

Traditionally, users visit a website to search and purchase the products they want. But with the world of commerce constantly evolving, businesses are finding new ways to connect with their users on other platforms – especially social. What is Social Commerce? Unlike social media marketing, which redirects users from an advertisement on a social platform […]

2015 Consumer Markets Trend – Commerce

Connected consumers are using more screens more of the time.  Flipping between the computer, smartphone, tablet and ultimately the store is the reality of today’s shopper journey.  This year, these lines will continue to blur and it will be more important than ever for brands and retailers to embrace adaptive strategies for ecommerce.  It is […]

Customer Engagement: Disruption Enablement and Trends

Mark Polly, a Director at Perficient, recently wrote a blog post about customer engagement while attending CET World in New York this week.  Today’s consumer is in the driver’s seat, controlling the path to purchase at every step.  Companies talk about the customer driving the process but the actual methods to engage do not often […]

Retail Trends 2014: #1 – Social Commerce & Marketing Take Center Stage

What better way to start off our retail technology blog than by doing a run down of our predictions for the top 10 retail technology trends for 2014! Be sure to bookmark our blog as we unveil and discuss each of these prevalent trends heading into next year to help your organization prepare for the […]