Data can give your business a competitive advantage and help enhance your organization’s digital experience. A good user experience can drive business and keep customers coming back.
In season 1 episode 8 of the Intelligent Data Podcast, host Arvind Murali and his guest Jim Hertzfeld, Perficient’s Digital Strategy Chief Strategist and co-host of What If, So What?, discuss identifying customer expectations and utilizing data to create a better customer experience.
Listening Guide
- Customer experience [4:30]
- How, what, why of UX design [8:14]
- Analytic storytelling [12:33]
- The crossover of UX and branding [16:43]
- Most valuable piece of content for a customer’s digital experience [19:32]
- Inquiry changes behavior [24:35]
- Jim asks Arvind questions about his data strategy approach [29:00]
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Connect with the Host and Guest
Arvind Murali, Perficient Principal and Chief Strategist
Jim Hertzfeld, Perficient Chief Strategist
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