It now takes more than 20 touchpoints before a consumer is ready to make a purchase.
That’s why it’s more important than ever to stay top of mind with your website visitors, and be visible throughout their purchase journey. One way to effectively do this is through retargeting.
Website visitors who are retargeted with display ads are 70% more likely to convert.
Retargeting Results for Lids
As its digital marketing agency of record, Lids looked to us for a successful holiday digital marketing strategy. This included retargeting its website visitors during peak holiday sales days like Cyber Monday.
We ran dynamic retargeting ads for Lids throughout the year, but for peak holiday traffic days, we rotated in messages highlighting holiday-specific deals to further entice shoppers. We then developed and implemented an aggressive bidding strategy set to bid higher for the most recent site visitors.
While revenue is expected to naturally increase on Cyber Monday, our bid strategy and creative messaging helped ensure we capitalized on the peak in interest and traffic.
The retargeting campaign was a success, with revenue increasing 498% on Cyber Monday, compared to the past 7 day average ($27,731 in revenue compared to the 7-day average of $4,634.71).
Your Retargeting Readiness
Is retargeting part of your holiday digital marketing strategy? If not, you’re missing out on critical holiday revenue.
To find out how prepared you are with your retargeting strategy and other aspects of your digital marketing plan, , read our guide 5 Digital Marketing Mistakes to Fix Before Cyber Monday.
